The Katana Social Analytics Engine measures the value of social contributions in applications and games, provides detailed projections for the outcomes that matter to developers, and offers the tools to determine how effectively features facilitate engagement and social interaction.
Katana starts by predicting the future value of every person in your system based on their actions and social interactions. This rigorous analysis is supported by seven years of scientific research at the highest levels. Katana calculates the social influence one player has on other players in your system.
The sum of these figures represents their total network value. For example, a player with total network value of $444 may have $300 in future predicted spending but they are also causing $144 in spending by other players through their positive social influence.
Once you know the total network value of your users, you can do much more than treat influential users well. You can use them to influence others with promotions, campaigns and giveaways.
Unless you are using Katana, you never see these influence values, and you will both under-value and over-value individuals in your community. Want to try a new promotional campaign or introduce a new social feature? Unsure about its effect on your community? Katana allows you run a promotional campaign on one segment of your network and then populate its effect throughout the entire network. This allows you to test your campaigns and features, see their effects, and make a calculated decision on the total value it has on your entire network through our patented algorithms.
Katana's exclusive social influence modeling system tells you who matters most in your network.
Understanding the impact of social influence on your bottom line and developing content and interventions designed to reward and amplify that influence leads to improved monetization, reduced churn, and deeper social engagement. As in the real world, social interactions in the online world are powerful motivators. Who we interact with, how our actions are recognized, and the types of encounters people participate in can make or break a social experience. One generous or unkind user can create enduring engagement or quickly sour the experience for others. Simply measuring how much someone clicks or buys won’t tell you how much their social interactions are impacting your bottom line.
The Katana Analytics Engine gives developers the actionable intelligence they need to identify their most influential customers. These social value metrics allow developers to reward the people who are making a positive contributions to their social applications and games and develop meaningful social interventions to keep users engaged.
Look beyond the basics like DAU and ARPU. Get real actionable information about your players.
As a game developer or a video game marketer, you need answers to fundamental questions about your game. What is working in your game or app and what is not. What influence do your players have on each other? What experiences in the game keep players engaged and what doesn’t? We strive to offer you a dizzying array of analytics, tracking everything from a simple in-game purchase to mobs in a battle and how your monster interactions went. It’s tracked both at a high level and all the way down to individual players.
Selling a game is good, but understanding what and who will push that game to greatness is even better.
We have a knack for taking huge amounts of player data within a social network and building out graphs on the fly, with actionable metrics and discernments about your game or app. We think of your players living in a C2C world. Yes, C2C – consumer to consumer or in the case of a game, player to player. As we have found out, players have a massive influence on each other and we have a way to figure it out in simple to understand terms.
Key Performance Indicators or KPI’s are the core to game metrics.
In reality, they are rather easy to deliver and provide insightful glaces at what a manager or board need. For a game developer, they provide key basic metrics on how your game or app is doing. Katana reports on K-Factor, MAU, DAU and ARPU and many many other basic metrics you need.
You may be familiar with the term “whale” as it relates to a big spender.
However, you may not be as familiar with a “social whale”. Our Katana Social Analytics Engine finds them! Our creation of Social Value helps separate your players and finds the true social influencers within your game. A Social Whale is more than just a big spender they are gigantic influencers.
Clear insight into the health of social apps and games.
The Katana Social Analytics Engine provides clearer insight into the health of social games and applications by going beyond simple historical reporting. Using patented, state-of-the-art machine learning algorithms, Katana provides detailed projections for the outcomes that matter to developers and the features, interactions, and mechanics that influence them.
Each customizable result is viewable as a global trend, sortable cohort, or even down to the individual user. Trends and projections are available as interactive charts and heat maps along with options for exporting the data to external spreadsheets.
Find your game players true individual lifetime value (LTV) with our Social Value Metric.
We take the individual LTV and combine it with their Social Value to give you a true individual LTV value.
The Katana Analytics Engine include the social effects of one player on another, measures it and delivers eye opening results. Marketing to these players will help drive your game or app forward by building bottom line results.
Katana’s User Metrics go far beyond what is currently offered in the marketplace.
With build-in machine learning and automated predictive analytics, plus Social Value, you’ll get analytics you’ve never seen before. All this delivered in a package that’s easy to use.
Answer question about what your players do and how that translates to your bottom line. Dig deep into individual player and groups for the past, present and future.
With Katana you can look closer at your groups and better serve your players.
Cohort Analysis is a simple but powerful tool for looking at groups of players that started playing your game or using your app at different times. This tool is included in our Katana Analytics Engine. Excellent for Game Developers needing player insight or Marketers to gain a clearer look into a player promotion.