Katana Social Analytics Engine

Understanding the impact of social influence on your bottom line and developing content and interventions designed to reward and amplify that influence leads to improved monetization, reduced churn, and deeper social engagement. As in the real world, social interactions in the online world are powerful motivators. Who we interact with, how our actions are recognized, and the types of encounters people participate in can make or break a social experience. One generous or unkind user can create enduring engagement or quickly sour the experience for others. Simply measuring how much someone clicks or buys won’t tell you how much their social interactions are impacting your bottom line.

The Katana Analytics Engine gives developers the actionable intelligence they need to identify their most influential customers. These social value metrics allow developers to reward the people who are making a positive contributions to their social applications and games and develop meaningful social interventions to keep users engaged.

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As a game developer or a video game marketer, you need answers to fundamental questions about your game. What is working in your game or app and what is not. What influence do your players have on each other? What experiences in the game keep players engaged and what doesn’t? We strive to offer you a dizzying array of analytics, tracking everything from a simple in-game purchase to mobs in a battle and how your monster interactions went. It’s tracked both at a high level and all the way down to individual players. 

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We have a knack for taking huge amounts of player data within a social network and building out graphs on the fly, with actionable metrics and discernments about your game or app. We think of your players living in a C2C world. Yes, C2C – consumer to consumer or in the case of a game, player to player. As we have found out, players have a massive influence on each other and we have a way to figure it out in simple to understand terms. 

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In reality, they are rather easy to deliver and provide insightful glaces at what a manager or board need. For a game developer, they provide key basic metrics on how your game or app is doing. Katana reports on K-Factor, MAU, DAU and ARPU and many many other basic metrics you need.

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However, you may not be as familiar with a “social whale”. Our Katana Social Analytics Engine finds them! Our creation of Social Value helps separate your players and finds the true social influencers within your game. A Social Whale is more than just a big spender they are gigantic influencers.

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The Katana Social Analytics Engine provides clearer insight into the health of social games and applications by going beyond simple historical reporting. Using patented, state-of-the-art machine learning algorithms, Katana provides detailed projections for the outcomes that matter to developers and the features, interactions, and mechanics that influence them.

Each customizable result is viewable as a global trend, sortable cohort, or even down to the individual user. Trends and projections are available as interactive charts and heat maps along with options for exporting the data to external spreadsheets.

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