Ninja Metrics History

While Ninja Metrics is new, the team behind it is not. Since 2007, our team has run the world's leading research project in the multi-disciplinary area of computational social science, the VWE Observatory, where we have published nearly 80 peer-reviewed papers on gamers, game data, and game data algorithm development. There is no other group remotely like us in terms of size, research output, or inventions.

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The Founders

Dr. Dmitri Williams, President and Co-Founder

Dmitri Williams (PhD, University of Michigan) is the CEO, Sensei, and Co-Founder of Ninja Metrics, Inc. Dmitri is a 15-year veteran of games and community research, and a world-recognized leader in the science of online metrics and analysis. The author of more than 40 peer-reviewed articles on gamer psychology and large-scale data analysis, Dmitri's work has been featured on CNN, Fox, the Economist, the New York Times, and most major news outlets.

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Dr. Jaideep Srivastava, CSO and Co-Founder

Jaideep Srivastava (University of California, Berkeley) is currently a Professor of Computer Science & Engineering at the University of Minnesota, where he directs a laboratory conducting research in Web Mining, Social Media Analytics, and Health Analytics. An experienced technology leader with a mix of innovation, management and communication abilities, Jaideep has experience at various levels in technology/products/engineering in the industry, including, Persistent Systems, Yodlee and Lancet Software.

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Ninja Management Team

Yuri Pikover, CEO and Board Member

Yuri has been instrumental in a series of Southern California tech companies. In 1993 he co-founded Calabasas-based Xylan Corporation, which invented network-wide switching technology and grew to over $300 million in revenues in four years. Xylan was sold to Alcatel for $2 billion in 1999.


Fabian Schonholz, COO

Fabian Schonholz has been in technology from a young age. He has worked in a range of firms from Fortune 50 companies to start-ups as a developer, architect, CTO and COO.

Currently COO of Ninja Metrics, he is responsible for Operations and Sales, as well as Technology and Marketing. Previous positions include COO at Gumyio, VP of Technology at Internet Brands, CTO at Zumbox and Houdiny Entertainment Group, and VP of Technology at Pictage. In his free time Fabian enjoys playing guitar and singing in front of audiences as well as hiking, mountaineering, fishing and archery.


Jeremy Monroe, CCO

Jeremy is responsible for helping clients take advantage of the Katana platform and bridging the gap between the science of Ninja Metrics and practical publishing application.

He brings with him experience as a veteran gaming industry executive, having served as General Manager of Wargaming America where he directed the launch of its publishing presence in North America. He has early CRM experience in England with Accenture, and then returned to the US where he worked in banking then Activision, Sulake and Frogster.


Peter WIlliams, CFO

Peter is responsible for the financial management, planning and reporting functions along with risk management and HR.
Prior to joining the company he was the CEO of Grenville Software and CFO of Adcotech.

Board of Directors

Mark Kolokotrones

Mr. Kolokotrones founded Castle Knoll Investments LLC, a financial services firm, in 2007, where he currently serves as President.  He also co-founded Knight and Bishop, L.P. a venture capital firm, in 2013.  Mr. Kolokotrones graduated from Harvard College with a degree in Economics.


Bob Hawk

Bob Hawk brings a wealth of expertise and contacts to his role as Venture Partner at DCM, and provides guidance and support for many of the firm’s portfolio companies. He has had various CEO-level leadership positions at major telecommunications companies and has guided numerous private companies through financings and initial public offerings.


Robin Kaminsky

Robin is President and Co-founder of 1st Street Partners, Inc., a venture capital firm. She has extensive experience in corporate management and marketing, including responsibility for high growth rates in the video game industry and consumer markets. Robin doubled worldwide revenue at Activision by adding $1.5B in sales and delivering record profit.


Ninja-Affiliated Researchers

Edward Castronova

(PhD - Wisconsin), Indiana University

Ted is the world’s foremost expert on game economies, and specializes more broadly in the study of games, technology, and society. Notable works include Synthetic Worlds: The Business and Culture of Online Games, Exodus to the Virtual World, Virtual Economies: Analysis and Design, and Wildcat Currency: The Virtual Transformation of the Economy.


Noshir “Nosh” Contractor

(PhD - University of Southern California), Northwestern University

Nosh is one of the world’s foremost experts on the science of social networks, having literally written the book on their use and understanding. He has been funded by the NSF, NASA, NIH, CIA, and MacArthur Foundation and written 250+ peer-reviewed papers on networks and communication. Nosh is one of the founding members of the VWE group that lead to Ninja Metrics and serves as a key advisor.


Marshall “Scott” Poole

(PhD - Wisconsin), University of Illinois at Urbana-Champaign

Scott is one of the world’s foremost experts on group behavior, change, process and the author of 11 books on groups and organizational communication. Scott is one of the founding members of the VWE group and has been using MMO data to test theories for nearly a decade.


Brian Keegan

(PhD - Northwestern), Northeastern University

Brian is an expert on network science, virality and computational social science, with an emphasis in game-related data. His research has examined networks of cheaters in online games, breaking news collaborations on Wikipedia, and creative design on Threadless.


Cuihua Cindy Shen

(PhD - University of Southern California), University of Texas at Dallas.

Cindy is an expert on social network analysis, with a series of published articles focusing on the social and psychological aspect of games, particularly how people create, maintain and are influenced by social networks.


Tracy Kennedy

(PhD - University of Toronto), Brock University.

Tracy is an expert on gamer psychology, identity, gender, shooters and big data machine learning models. She will out-analyze the best and then frag you when she’s done.


Kyong Shim

(PhD - Minnesota), Singapore Management University in Singapore.

Kyong is an expert in data mining, social computing, and learning with potential applications in military training, educational psychology, and game and virtual world development.


Rabindra “Robby” Ratan

(PhD - University of Southern California), Michigan State University

Robby is an expert on avatar-based psychology, learning, team trust, and game data, with 10 years of experience running experiments on MMO and console titles.

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