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AppsFlyer Partners with Ninja Metrics to Measure Value of Social Connections

Posted by Greg Kathol

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Mar 4, 2015 1:37:00 PM

AppsFlyer Partners with Ninja Metrics


We are excited to announce that AppsFlyer, the robust mobile ad attribution platform you’ve come to depend on, is now working with Ninja Metrics, the advanced predictive analytics company, to bring developers a new way of measuring the value of social connections.

Social Value gives developers a more accurate view of their most influential - and therefore most valuable - users, known as Social Whales. These Social Whales are the big decision makers in your app, and their spending creates a virtual ripple effect throughout your user base.

With our mobile measurement platform, attribution and analytics app marketers, brands and agencies are empowered to measure mobile user acquisition across all media sources. Ninja Metrics adds a social dimension into the equation with their True Ad Value metric, a more accurate value of ad attribution based on player influence. True Ad Value is based on Ninja’s extensive research and development of Social Value, which measures the monetary value of social connections.

“We are excited to be able to include Ninja Metrics in our growing partner network. The power of our mobile attribution with their social insights is a recipe for success for app developers. The ROI from social influencers is often difficult to measure and we're happy to augment our platform with this dimension," Ben Roodman AppsFlyer’s Director of Business Development in the US.

“There’s a lot of noise in the ad industry around attribution, but Ninja Metrics’ True Ad Value is the only tool on the market that takes into account social factors for ad spend. With this partnership with AppsFlyer, we hope that developers can realize the true ROI of their ad spend and make smarter marketing decisions because of it,” said Dmitri Williams, CEO and co-founder of Ninja Metrics.

True Ad Value™ White Paper Download

Topics: Mobile Analytics

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