App Store Optimization Tips From Casual Connect
Dean Takahashi of VentureBeat spoke with several industry experts last month at Casual Connect in San Francisco, to talk about App Store Optimization (ASO). User acquisition costs are on the rise, and ASO is a cost-effective and often overlooked way of getting new users, organically.
How much of an impact does proper ASO have on mobile games? According to Yonatan Dotan, VP of inbound marketing at YellowHead, 63% of users find apps through search. For more insight on the topic from Yonatan and other industry experts, check out this article.
Pitching Your Game
Pitching your game to publishers and potential partners can be difficult if you aren’t prepared. Jon Torrens, speaker with a background in games, recently put together a guide with 13 essential tips to pitch your video game.
The guide covers Powerpoint, which types of content to use, how to rehearse, how to engage with the audience and more. You can read the article on Develop Online by clicking here.
Myths of the Indiepocalypse
As indie video games continue to rise in competition and decline in value, app stores are becoming known as a wasteland. But does the Indiepocalypse notion really hold true? Game developer Ryan Clark recently dissected several myths of the Indiepocalypse on Gamasutra, starting with the issue of too much competition.
Steam Greenlight has scared away many developers because of increased competition. According to Ryan, Greenlight may have “opened the floodgates”, but developers previously had to compete for Valve curation - a similar type of competition.
To read more Indiepocalypse myths debunked on Gamasutra, click here.