Black Friday: Consoles Dominated but Online and Mobile on the Rise
This year’s Black Friday was a huge success for the gaming community, as the Consumer Electronics Association (CEA) ranked video games as the 5th top tech product among consumers between Thanksgiving and Cyber Monday.
Furthermore, research firm Newzoo estimated that as much as $20B in video game sales are expected to be made in the fourth quarter of 2014 alone, with most of the revenue coming from Black Friday events.
What were the most popular Black Friday deals in gaming? According to Larry Plotnick, category leader for Amazon Games, hardware and console bundles took the lead in Black Friday games sales, with big-box retailers like Wal-Mart and Best Buy offering the best deals.
But online and mobile are changing the Black Friday landscape as well - CEA estimated a record breaking 103.3 million U.S. consumers (42% of the american population) shopped online between Thanksgiving and Cyber Monday. A recent article on Fortune highlighted the topic, and asked our CEO Dmitri Williams about the influence of online and digital on Black Friday sales. He said “As we advance towards a focus on digital distribution and mobile games, the social impact of Black Friday and Cyber Monday is becoming more important than ever. Mobile and digital developers are using the holiday sales opportunity to leverage their most influential players to increase spending. Social influence during Black Friday and Cyber Monday can account for up to 40% of all spending within games.”