F2P Long-term Player Retention
Making a great first impression for your players with an engaging and fun experience is the start to success of any video game, but it doesn’t end there - the next important step (especially in Free-to-Play) is getting them to stay hooked and come back for more.
With F2P games, player retention is the most important piece to the puzzle - you aren’t going to make any revenue if you can’t keep players engaged and convince them to buy IAP’s. Even more important is planning for the long-term, for example, engaging player by creating a vision of what the player might become if some time, and possibly some money, is put into the game.