Zach Taiji

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Recent Posts

UA Costs on the Rise, Growth of eSports, Google Play App Sizes

Posted by Zach Taiji

Sep 30, 2015 12:21:24 PM

UA Costs Increasing

User Acquisition (UA) costs saw a 36% increase month-over-month from July to August 2015, for a total of $4.04, according to Fiksu.

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Topics: Game News

In Data We Trust, Tools to Build Your Game Community, Apple TV Fails to Kill off Consoles

Posted by Zach Taiji

Sep 16, 2015 11:38:59 AM

Webinar: In Data We Trust

Tomorrow at 4PM PT, Ninja Metrics will be hosting a webinar with Dean Takahashi of VentureBeat to discuss User Acquisition (UA) in the video game industry. Dmitri Williams (Ninja Metrics CEO and co-founder) and Dean will be covering the changing metrics of UA in gaming, best big data analytics uses for UA and post-acquisition tips.

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ASO, Pitching Your Game, The Indiepocalypse

Posted by Zach Taiji

Sep 9, 2015 8:34:42 AM

App Store Optimization Tips From Casual Connect

Dean Takahashi of VentureBeat spoke with several industry experts last month at Casual Connect in San Francisco, to talk about App Store Optimization (ASO). User acquisition costs are on the rise, and ASO is a cost-effective and often overlooked way of getting new users, organically.

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Topics: Game News

New Apple TV, Most Successful iOS Games, Chinese Mobile Market

Posted by Zach Taiji

Sep 2, 2015 2:42:00 PM

Fourth Generation Apple TV

Next week, Apple will announce the fourth generation version of the Apple TV during its annual product announcement event. A long-awaited update, the new Apple TV is expected to gain several feature and hardware improvements including an A8 chip, new remote, 8/16 GB storage options, Siri voice command support and more. Rumors suggest a sub-$200 retail price.

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Topics: Game News

Entertainment on Demand, Game Devs Take to Twitter, Game Analytics 101 + 201

Posted by Zach Taiji

Aug 26, 2015 10:35:46 AM

Entertainment on Demand Trends

A new report by research firm NPD has revealed that more than half of all U.S. homes with internet access have a “connected TV device”, such as an Apple TV, Roku, smart TV, or even video game console. NPD’s report says that as of Q2 2015, 46 million U.S. homes have a connected TV device, up almost 5% year over year.

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Topics: Game News

Free Game Dev Learning Resources, Turning Influencers Into Brand Advocates, Teen Gamer Statistics and the Lowdown on Female Characters

Posted by Zach Taiji

Aug 19, 2015 12:11:31 PM

Free Resources for Learning Game Development

Free and comprehensive game development learning experiences can be hard to find these days. Many “free” online tutorials only offer a few lessons, with the rest being blocked by a paywall.

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Topics: Game News

Teaching Kids to Drive with Video Games, Indie Dev Challenges, Dealing with Game-Killing Bugs

Posted by Zach Taiji

Aug 12, 2015 2:38:08 PM

Teaching Kids to Drive with Video Games

Dean Takahashi from VentureBeat recently did an experiment with his soon-to-be-driving daughter, to see if a driving simulator and racing wheel realistically teaches people how to drive.

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Topics: Game News

Cost of Loyal Users, Switching Engines, Game Development Jobs

Posted by Zach Taiji

Aug 5, 2015 1:40:00 PM

Loyal User Cost on the Rise

According to Fiksu, the cost of acquiring a loyal user (CPLU) is increasing. From June 2014 to June 2015, cost per loyal user rose 44%, for a total of $3.21.

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Topics: Game News

2005 Hit Games, The Price of Indie Games, Traveling the World and Sketchbooks for Games

Posted by Zach Taiji

Jul 29, 2015 9:53:18 AM

2005’s Most Memorable Video Games

It’s almost hard to believe that the Xbox 360 and Sony PSP are over 10 years old now. 2005 was a big year for games with the debut of new IPs, hit sequels and even video game controversy, such as Grand Theft Auto: San Andreas’ Hot Coffee leak.

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Topics: Game News

Choosing a Game Engine, The Impact of YouTube and Twitch on Games, Experimenting with App Store Optimization

Posted by Zach Taiji

Jul 22, 2015 12:31:44 PM

Choosing a Game Engine

Since there are many game engines available, choosing the right one can be a difficult task. Do you want to create a 2D game or a 3D game? Do you prefer having a visual interface to work with or would you rather focus on coding? These are all factors you need to consider when choosing a game engine.

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Topics: Game News

Satoru Iwata, Building a Community, 3 Types of Players

Posted by Zach Taiji

Jul 15, 2015 9:03:00 AM

Satoru Iwata

This past weekend the world lost a gaming legend, Nintendo President Satoru Iwata, at the age of 55 due to a bile duct tumor. Iwata had a long history with Nintendo since joining its HAL Laboratory in 1983, and worked on many popular games including EarthBound, The Legend of Zelda, Mario and Donkey Kong.

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Topics: Game News

VR Takeaways, App Store Price Surges, Emotional Alignment, AR Predictions

Posted by Zach Taiji

Jul 8, 2015 12:22:06 PM

Key Virtual Reality Takeaways

Oculus is inarguably the leader of virtual reality these days, attempting to bring the technology mainstream with the help of its Oculus Rift headset and recent funding from Facebook. Kris Graft of Gamasutra recently got a chance to sit down and speak with the CEO of Oculus, Brendan Iribe, to get some insight on VR and where it’s headed.

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Topics: Game News

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