Loyal User Cost on the Rise
According to Fiksu, the cost of acquiring a loyal user (CPLU) is increasing. From June 2014 to June 2015, cost per loyal user rose 44%, for a total of $3.21.
Meanwhile, CPI (Cost per Install) dropped 21% on iOS to $1.15 from May-June 2015. PocketGamer suggests that the rise in CPLU and decline in CPI is a result of increased app usage and fewer installs.
More on the topic here.
Switching Game Engines
Things don't always go as planned when developing a game. For instance, you might discover that your game engine isn't a great fit, mid-development. Dietmar House of Sproing thinks that switching engines between projects or mid-development is a bad idea.
“Switching engines is what kills all your investments. Your costs are gone, so whatever you pick as your strategy, make sure your stick to it for a while.”
You can read some of Dietmar's examples here.
Game Development Jobs Outlook
The International Game Developers Association has revealed insight on developers' outlook on the games industry, in a new report. The survey found that developers are optimistic about industry growth, but not so optimistic on job outlook.
IGDA also found that 65.5% of developers thinks diversity is important. For the full report on Gamasutra, click here.