F2P Comes of Age, Mobile Games Value in 2015, Indies vs AAA in Mobile

Posted by Zach Taiji

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May 27, 2015 2:39:00 PM

Ninja_Round-upF2P Comes of Age

The Free-to-Play (F2P) business model is unquestionably one of the most popular ways to monetize a video game these days. Unfortunately, it’s also one of the most controversial.

F2P is a hot topic among today’s video game conferences, with sessions ranging from “how to optimize your F2P game for maximum ROI” to “the drawbacks of F2P.” Due to the controversy, F2P-related sessions often require a lengthy explanation, in order to justify the rest of the speech - taking away from the original topic.

Fortunately, a recent video game conference in the Polish city of Kraków called Digital Dragons spoke about F2P with confidence, focusing less on issues and more on where the monetization model is headed in the future.

Grazyna Domanska, monetization manager at Paris-based developer Kobojo said at the conference, “If you can give gamers something systemic [in an F2P game] - maybe procedurally driven content - to play while they're waiting for more content, then your drops in active users won't be so low."

You can take a look at GamesIndustry’s coverage of the event, with more insight from industry leaders by clicking here.

Mobile Games Value in 2015

How does the mobile games industry compare to other gaming industries, globally, in 2015? According to a new study by games research firm Superdata, mobile games are expected to generate $22.3B in global revenue by the end of the year - just over 30% of total games revenue, the highest contributor to the industry.

Close behind mobile is retail games at $19.7B revenue, and F2P MMO games at $8.7B revenue. Superdata’s peek into the future predicts that by 2018, the value of mobile games will have increased by $2.5B, with retail games sales shrinking slightly. To see the full report, take a look at this article on PocketGamer.

Can Indies Compete Against the Big Studios in Mobile?

So far, 2015 has been a big year for the mobile games industry (for better or worse) with big companies like Square Enix, Nintendo and Konami shifting their focus to the platform. With the changing times, do you think the mobile games industry will be stronger than ever, or will companies like Nintendo drive indies into the ground? PocketGamer recently asked indie developers for their thoughts on the topic - take a look at some of the responses by clicking here.


Topics: Game News, Game Industry

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