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Free Game Dev Learning Resources, Turning Influencers Into Brand Advocates, Teen Gamer Statistics and the Lowdown on Female Characters

Posted by Zach Taiji

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Aug 19, 2015 12:11:31 PM

Free Resources for Learning Game Development

Free and comprehensive game development learning experiences can be hard to find these days. Many “free” online tutorials only offer a few lessons, with the rest being blocked by a paywall.

If you look hard enough though, there are many completely free game development learning resources available online. Game developer Nathan Lovato has done most of the hard work, and recently put together a list of 21 free learning resources for game developers. A few of them include GDCVault, Pixel Prospector and Extra Credits - for the full list, click here.

Turning Influencers Into Brand Advocates

Turning your customers into brand advocates can have a large impact on the success of your business. Why? Brand advocacy lets customers do your marketing for you, and it helps lower the overall cost of customer acquisition.

Based on our recent findings, just 5-10% of social customers are responsible for 60-80% of brand influence. MediaPost’s research department wrote an article outlining challenges, strategies and other statistics about working with brand advocates - you can take a look at it by clicking here.

If you’d like to see a visual representation of customer influence, take a look at our infographic from the Ninja Metrics content library by clicking here.

Teen Gamer Statistics

A new report by the Pew Research Center has revealed that nearly three out of four (72%) teens, ages 13 to 17, play video games. The report also found that more boys play online multiplayer games than girls.

To read the full Pew Research report, click here.

Are Female Characters Here to Stay?

Nearly 20 years ago, Lara Croft (Tomb Raider) made her debut as one of the first female video game protagonists. Since then, females in video games have come a long way, mostly within the past few years.

According to a report by Game Informer, the percentage of games with playable female characters increased by 20% from 2012 to 2015, for a total of nearly 60%.

Why have female characters in video games become so popular? As video games become more accessible (mobile, PC, consoles), the audience has expanded to include more of the female demographic. Females aren’t just playing games though, they’re also making them.

Our CEO Dmitri Williams and a team of researchers orchestrated the first virtual census of video games back in 2006, identifying race, gender and body type based on the top 150 games of that year.

While an analysis found that only 10.5 percent of characters in video games were female in 2006, the 9:1 gender ratio of video game characters was similar to the percentage of male to female game developers. Does this mean that the rise of female game developers leads to more female characters in video games?

Click here for Game Informer’s article about the topic.


Topics: Game News

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