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Global Video Games Spending, iOS CPI Up / Android Down, Apple Watch Game Design

Posted by Zach Taiji

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Apr 24, 2015 12:29:00 PM

Global Video Games Spending

Ninja_Round-upAccording to a new report by Newzoo, the world is expected to spend $91.5 billion on video games this year - a 9.4 percent increase year-over-year. So what exactly are consumers spending their hard earned cash on?

The report breaks down spending by device, and computer games (PC, Mac, MMOs, web-games) are expected to take up $33.7 billion of the spending - most likely thanks to services like Steam. “Entertainment” gaming devices like TV, Consoles and VR will take up $25.1 billion in spending, and surprisingly, “personal” which comprises of smartphones and smart watches comes in third place at $20.6 billion.

Furthermore, the North america is only expected to contribute $23.8 billion towards global game spending in 2015, while the Asia-Pacific region will spend a whopping $43.1 billion, a 15 percent increase year-over-year.

For more interesting findings from the report, take a look at VentureBeat’s coverage here.

iOS CPI Up, Android Down

CPI (Cost Per Install) for iOS games is on the rise, according to a new report by mobile marketing company Fiksu. From February to March 2015, CPI rose 49 percent for iOS games, for an average of $1.30. Meanwhile, Android CPI is on the decline, which fell five percent to $1.06.

Fiksu commented "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts". To read the full article on GamesIndustry, click here.

Apple Watch Game Design

As the Apple Watch starts shipping to millions of people’s doors this week, it’s increasingly gaining the attention of video game developers. But with such a small screen, gaming experiences on the Apple Watch can be limited and function and design. Game developer Alex Wawro recently posted a Q&A on Gamasutra about Apple Watch game design, highlighting the issues and advantages that the device features. To learn more about the future of Apple Watch games, click here.


Topics: Game Development, Game Industry, Apple Watch

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