Webinar: In Data We Trust
Tomorrow at 4PM PT, Ninja Metrics will be hosting a webinar with Dean Takahashi of VentureBeat to discuss User Acquisition (UA) in the video game industry. Dmitri Williams (Ninja Metrics CEO and co-founder) and Dean will be covering the changing metrics of UA in gaming, best big data analytics uses for UA and post-acquisition tips.
Viewers will be able to participate in a written Q+A during the second half of the webinar. If you’d like to watch and/or participate in tomorrow’s webinar, please follow this Google Hangouts on Air link to RSVP: https://plus.google.com/events/cf64o1lo9ign12bs8n3k9kjohbk. We look forward to seeing you there!
Best Tools to Build Your Game Community
Building a community is extremely important to the success and reputation of your company and its games. A strong community influences new people to play and eventually invest in your games (see: Social Value®), essentially becoming brand advocates and doing your marketing for you.
When should you build a community? According to Justin French, Creative Director at Dream Harvest, you should start even before releasing your first game to help build excitement. There are many free or low-cost tools to help you promote your game and company throughout the release process, such as HootSuite, PressKit() and Thunderclap. To learn about the best tools for building your game community, check out this article on Gamasutra.
Apple TV Fails to Kill off Consoles
Last week, Apple announced its next generation of the Apple TV. Many people were expecting large support for video games alongside the device’s upcoming dedicated App Store, but it doesn’t look like games are going to be a focus.
Dean Takahashi of VentureBeat recently reported on the topic, explaining how Apple could have done a lot more to contend with video gaming in the living room - an aging medium that hasn’t changed much since the introduction of full-blown video game consoles like the Xbox and Playstation. Dean’s article is definitely worth a read, you can take a look at it by clicking here.
