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Kickstarter Marketing, Free Game Dev Tools, and the Chinese Games Market

Posted by Ninja Metrics | Blog

Sep 25, 2014 9:58:42 AM

Ninja Metrics Covering Game NewsKickstarter Marketing

Kickstarter and other crowdfunding platforms were all the hype last year, but this year the suspicion has finally caught up with many of the successfully funded projects being shut down or abandoned.

Fortunately there is still hope in the platform, thanks to developers who have more than delivered what they promised. A great example of this is Wasteland 2, which raised over $4M on Kickstarter, is now out of beta, and recently made over $1.5M in commercial sales.

The first obstacle to overcome in any Kickstarter project is of course reaching the goal, which is largely reliant on marketing efforts and often hindered by the flooded market of other projects. That being said, having the right marketing approach can make or break your campaign - thankfully, Joe Chang of a recent Kickstarter project called Phantasmal has provided some insight about the topic on Develop Online. Take a look at what he has to say about Kickstarter marketing here.

Top Free Game Development Tools

Getting into game development can be overwhelming when choosing a development platform to start with. Fortunately, there are options for all kinds of people - from seasoned programming veterans to designers who don’t know a line of code.

Best of all, many of these tools and platforms are free to start with, letting you tinker around and figure out which will work best for your game. VG 24/7 recently put together a list of the top 9 free game development tools for you to explore - including the popular GameMaker platform for 2D and mobile gaming, as well as the Unreal Development Kit for the more hardcore, 3D game development. You can take a look at the list here.

Breaking into the Chinese Games Market

Recent studies have revealed that China has huge potentential for the mobile games market, with over 358 million players valued at over $30 billion. Comparatively, there are only 131 million mobile players in the US and 50 million in Japan.

What’s unfortunate is that only 16% of mobile games originating from the US and Europe ever reach Chinese players, most likely due to language barriers and cultural issues. Take a look at what companies are doing to transition into the Chinese games market, in this article on Polygon. prediction-the-future-of-game-analytics

Topics: Game Industry, Mobile Games, Video Game Marketing

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