Indie Game Marketing: Landing Pages
Once the development process of your video game is complete, it’s time to start thinking about marketing - since just putting your game out in the wild among the hundred of thousands of other games won’t do any good.
App Store Optimization is a great place to start (see here for more on that) once your game is live on the App Store, and you can even keep things minimal by pitching directly to Apple. But one of the most effective ways to kick off your marketing campaign is by creating a landing page for your game, since it serves two very important purposes: giving players a place to learn about your game and driving conversions.
Best of all, a landing page can be set up well before other marketing efforts to build hype about your video game and provide updates. Landing pages are also a great resource for future investors, journalists and bloggers since they’re meant to be a concise, all-in-one place for information about your game.
Not everyone is a web developer, though. So where do you start? Marios Mouratidis, a game and web developer, has created a guide on Gamasutra to help create a landing page for your game. In the article he outlines essential components for a landing page, how to integrate analytics for measuring conversions, and A/B testing. You can take a look at part 1 here.
Smartwatch Game Development
With the recent rise of Android Wear and the upcoming Apple Watch release, should game developers start considering smartwatches as a viable development platform?
While a variety of smartwatches have already made it to market such as the Pebble, Moto 360 and Samsung Gear, it’s still a bit early for the industry because of two reasons: technical limitations and target audiences.
One of the biggest technology issues right now with smartwatches is battery life - higher end devices like the Moto 360 last a maximum of 2.5 days before needing a charge, and that is lowered significantly with processor-instensive tasks like gaming. Pebble’s battery can last up to a week, but its processor and screen just aren’t powerful enough for gaming.
Since the smartwatch market is still transitioning from the experimental stage, the majority of wearers are currently from the tech-savvy and geek audience. This poses another issue for game developers, who are limited to a specific demographic.
Thankfully, Apple is making fashion a priority for their upcoming Watch, which should target a much wider audience than the current smartwatch market does. Game developers might consider giving smartwatches a go, once companies like Apple can help bring the devices mainstream - but until then, you’ll probably want to wait.
Check out this article on PocketGamer to read what they think about smartwatch gaming. Do you think smartwatches are just a fad, or do you see them becoming a mainstream device?
iPhone 6 Development Challenges
The iPhone 6 is now out in the wild - over 10 million of them to be exact. The device has been a huge hit for gaming because of its increased size, faster processor and new, simplified programming language called Swift.
On the surface, this sounds like the perfect combination for a mobile game developer, but unfortunately the device has created a few challenges along the way (although still more manageable than Android game dev).
Take a look at some of the new challenges that iPhone 6 developers are facing and how they’re getting around them, here on GamesIndustry.