Marketing Games Without a Budget
Many indie developers don’t have a budget set aside for marketing, since most of their money and effort is spent towards developing the game itself. Unfortunately, marketing is a vital component to getting visibility for your video game - especially in such a competitive market.
Fortunately, video game marketing for indies doesn’t have to cost a lot money - there are many free or low-cost options that only require a bit of time, effort and creativity.
With content marketing on the rise, e-mail newsletters, blogs and engaging animated GIFs, social media activity is more important than ever to getting the attention of your core audience. Free tools like MailChimp, WordPress, Medium and Hootsuite are a few free or low-cost tools to help you promote your video game and its brand through content marketing.
Indie game developer Albert Palka recently wrote an article on how to market games with no budget on Gamasutra. You can read it by clicking here.
Crossing Over to the Games Industry: Getting a Job
Getting a job in the games without specific industry experience can be difficult, but it’s not impossible. While it definitely helps to have games experience, there are many things you can do to increase your chances of getting hired.
Having a transferable skillset and highlighting key skills on your resume and CV are great ways to start. Programming, marketing and leadership skills are often transferable, depending on the specific job you’re interested in.
The second most important component to getting a job in the games industry is by networking with games industry professionals. Attending local events, conferences and participating in social media networks and their groups such as LinkedIn are great ways to start networking.
Nathan Adcock, PR and marketing manager in the games industry, recently wrote an article highlighting more tips for crossing over to the games industry. You can read it on Develop Online by clicking here.
The Indie Developer’s Toolbox
Productivity and focus are two issues that many indie game developers face, since most work is done in remote solitude and not in a traditional office setting. Tim Conkling is an indie developer who recently faced similar challenges.
Tim wrote an article on Gamasutra outlining a few tools and ideas to help indie developers manage their day and communicate with their team more effectively by doing stand up meetings, using tools like Slack and getting rid of distractions. You can read the article by clicking here.