Media Relations Tips for Devs
If it’s your first time doing so, speaking to the media during an interview can be an extremely nerve-wracking experience - especially if you haven’t properly prepared for the interview. Your composure and responses to the media can have a huge impact on how the public perceives you, the company, and your video game.
Media relations is a very important part of your video game business that shouldn’t be overlooked, since it allows you an opportunity to influence the public and gain exposure for your game. Fortunately, if you prepare beforehand with enough practice, media relations can be easy and stress free.
Mike Bithell is the designer of the popular Thomas Was Alone video game, and he recently put together a guide covering the golden rules for media relations in the video game world. After helping to run a successful company, Mike has learned a lot about how journalists work - and that 95% of them are there to make your interview experience positive.
Check out Mike’s tips here on GamesIndustry.
YouTube Launching Game Streaming Service
Video game streaming has risen in popularity of the past few years, with companies like Twitch taking the lead. Twitch was acquired last year by a rather large company, but it wasn’t Google - Amazon won the deal. Forunately, Google’s YouTube has some tricks up its sleeve to compete against the likes of Twitch.
According to The Daily Dot, Google is currently looking for content and broadcasters for game streaming and eSports. The Daily Dot believe that over 50 hires have already been made. YouTube has dabbled in game streaming and eSports in the past, but hasn’t dedicated a portion of the service until now. Learn more about the news here.
10 Tips for Using Unity
Unity is a very popular video game development engine, due to its cross-platform compatibility, large library and affordable, scalable pricing. There are many things you can do in Unity that you’re probably not aware of.
Develop Online has published a guide highlighting 10 of the platform’s least-known secrets. You can take a look at it here.