Mobile Game Use on the Rise
A new study by market research company NPD has revealed how much time each person spent playing mobile games daily, in 2014. Surprisingly, that number has increased by 57% since 2012. The answer? The average person spends just over two hours a day playing mobile games.
This news is great for F2P game developers, since longer play sessions can increase the likelihood of spending. “Continued mobile growth will stem from existing customers paying more to play, especially in the free-to-play portion of the market,” said Liam Callahan, the NPD's industry analyst.
Check out NPD’s full findings here, for more insight.
How to Promote your Game on Social Media
For many indie game developers, the whole game promotion process can be a one-man band. Fortunately, there are a bunch of tools to help you schedule your social media content (such as Buffer) and engage with your Facebook and Twitter fans all in one place (i.e. HootSuite), which help ease the whole process a bit.
But the most important (and time consuming) part of promoting your game on social media is creating the content to share. Development updates are obviously the bread and butter to your social media posts, but it can be difficult figuring out what to post in between.
If this is your first time promoting your game on social networks, start with screenshots. If you’re further along in the process, share a short video clip - people love eye candy. Or you can even shoot a short video of yourself, speaking to your fans about what’s new with your game.
Sharing your inspiration is also a great way to engage with your fans, whether that be interesting articles you find online, your favorite games or even your favorite movies that have influenced your game. This gives your fans the opportunity to see things in your own perspective. For more video game promotion tips, take a look at this article on Gamasutra.
Google Plays Downloads Trump Apple
While Apple wins the mobile app war in revenue, Google wins by a longshot with download rates. App Annie has released a new report, which found that Google Play had 60% more downloads worldwide than Apple’s App Store did in 2014, nearly doubling download rates since the previous year.
And while the App Store generated nearly twice as many mobile apps revenue as Google Play did in 2014, that rate hasn’t changed much year over year. Where do you think the competition between the Android and iOS app stores is headed? Take a look at more of App Annie’s findings here on VentureBeat.