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Mobile Spending, Google Play Growth and Games Trailers

Posted by Ninja Metrics | Blog

Oct 16, 2014 3:37:00 PM

Ninja Metrics Covering the Game NewsMobile Spending

Earlier this week, a new study by mobile gaming firm Everyplay (owned by Unity) revealed some surprising statistics about mobile spending habits. The study, which surveyed over 3,000 people, found that 35-44 year-olds are the biggest spenders in mobile games - spending up to $6.07 per month. Contrastingly, the 18-24 year-old demographic was found to onlyspend up to $3.73 per month.

What about gender? According to the study, males spend an average of $5.63 per month on mobile games, $2 more than females do. Moving up to the highest-spending whales (which Everyplay defines as players who spend $50+ per month), the study found that while whales are less than 1% of your user population, they can make up 29% of your total revenue.

One of the biggest reasons why whales contribute so much to your bottom line is because of their social influence among peers – these types are called “Social Whales”. Social whales are the most influential players that cause other people to play because of their social connectedness, charisma and positive effect on others.

You can take a look at the full study here along with an Infographic, on GamesIndustry for more mobile spending insight.

Google Play Growth

App Annie released a report about Google Play growth for Q3 2014 a few days ago, and one of the key results found that Google Play is king for downloads. According to the study, Google Play downloads were 60% higher than iOS App Store downloads in the third quarter.

But downloads don’t necessarily mean money - on the flip side, Apple’s revenue was about 60% higher than Google Play’s during the same timeframe. Still, downloads are important and show that the recent emerging markets such as Brazil, Thailand and India have driven explosive growth in such a short amount of time, since Google Play’s download lead was only 25% higher than Apple’s exactly a year ago.

Take a look at the full report here on VentureBeat for a further breakdown of downloads by country.

Video Game Trailers

Trailers can be a powerful marketing tool for video games, incentivizing the viewer to purchase your game if done right. But what are the components that make up a great video game trailer? Hint: It’s not just pretty graphics.

Lena DeRay of Gamasutra recently wrote an article highlighting the top 5 things every game trailer should do - covering sound, length, on-screen text and more. You can take a look at the full article here.  Social Value White Paper Ninja Matrics

Topics: Game Development, Game Industry, Video Game Marketing, Mobile Game Industry

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