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Ninja News Roundup: F2P Long-term Player Retention, Going to School and Fighting for Mobile Exclusivity

Posted by Ninja Metrics | Blog

Apr 24, 2014 8:08:00 AM

Ninja Metrics, Inc.F2P Long-term Player Retention

Making a great first impression for your players with an engaging and fun experience is the start to success of any video game, but it doesn’t end there - the next important step (especially in Free-to-Play) is getting them to stay hooked and come back for more.

With F2P games, player retention is the most important piece to the puzzle - you aren’t going to make any revenue if you can’t keep players engaged and convince them to buy IAP’s. Even more important is planning for the long-term, for example, engaging player by creating a vision of what the player might become if some time, and possibly some money, is put into the game.

Game developer Mikkel Faurholm examines some successful case studies of long-term player retention in this article on Gamasutra. What makes you play a game over and over again, and is the 'long-term vision' important to you in an F2P game?

Should Game Developers go to School?

The current Information Age has provided us with an abundance of learning opportunities, tools and information - conveniently available at our fingertips and often for free. Many successful people have taken advantage of these resources (i.e. some indie gaming developers), and either didn’t go to college or dropped out to pursue their dreams.

With the wealth of information and rising costs of college, is traditional education becoming less relevant for aspiring game developers? GamesIndustry recently talked with 8 successful people in the industry to get their input on whether aspiring game developers should seek a formal education. Below are a few inspiring quotes from the article:

"Learning to be a game developer takes time and you must spend time perfecting your craft, whatever discipline you choose. A formal education gives you that time." - Robert Kessler, Professor, University of Utah

"When hiring junior developers, I can't think of a single time where their educational background has been a factor in choosing to hire them." Raphael Van Lierop, Creative Director, Hinterland Games

You can read the full article with more input from industry professionals here on GamesIndustry.

Apple, Google and Amazon Fight for Mobile Gaming Exclusives

Video game exclusives have been all too common among consoles, with examples like Microsoft’s Halo, Nintendo’s Mario and PlayStation’s Gran Turismo franchises. One thing we haven’t seen much of though, is the exclusivity business model being applied to mobile gaming - until recently.

A new report by the Wall Street Journal outlines the latest tactics that companies like Apple, Google and Amazon have been using to try and secure exclusive video game titles on their platforms - as they mostly focus on promotional and premium placement incentives for developers.

You can read the full article here on the Wall Street Journal to see how each of the companies are uniquely pushing for exclusivity. Do you think exclusive game apps are good or bad for the industry? Thanks for reading the ninja news roundup.  Social Value White Paper Ninja Matrics

Topics: Game Development, Game News, Game Industry

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