Gaming The App Store
Charting on Apple’s App Store can be the primary source of revenue for an app or mobile game, so there’s no doubt that many game developers are “gaming” the system these days - by faking positive reviews and downloads to trick the charting algorithm.
When Apple’s charting algorithms become compromised through these “gaming” methods, it affects both the developer’s reputation and Apple’s, resulting in loss of customer trust while also not giving quality indie games a chance.
This article on GamaSutra highlights four ways to put an end to unethical App Store marketing practices.
Make Games For Your Players, Not Sales
Funomena co-founder Robin Hunicke spoke at D.I.C.E. Summit earlier this month, imploring her audience of video game industry experts to treat customers like people - and not just installs, downloads and numbers.
Hunicke spoke with GamesIndustry after the conference to elaborate on her philosophy: “I know a lot of indies are successful because they make games their fans love and they love their fans, I wanted to put the point on it that it's already working for us, and I feel like, in this environment, people here have tools at their disposal--budgets, marketing staff and so forth--that if they took this philosophy forward, it could just explode the potential of our medium."
The conversation with Robin Hunicke can be read here, as she discusses other business essentials including open communication and transparency.
Twitch Mobile Streaming
Twitch, the live video streaming platform for gamers, has risen in popularity over the last few years with the rise of MMO’s like League of Legends and DayZ. Recently, the platform gained a lot of buzz for hosting Twitch Plays Pokemon - a crowdsourced and playable version of Pokemon that works through chat commands.
While Twitch has a mobile app for viewing live streams, one feature it has lacked is the ability to record and stream gameplay from mobile devices… until now. Earlier today, the company announced the Twitch Mobile SDK which includes features like the ability to capture and broadcast gameplay video and audio, video capture from the front-facing camera and even audio capture.
If you’re a mobile developer, this can be an important functionality. Read more about it on Kotaku here.