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Ninja News Roundup: Google I/O and Mobile Game Marketing

Posted by Ninja Metrics | Blog

Jun 26, 2014 11:08:00 AM

Ninja Metrics Game News Round-upGoogle I/O Recap

The Google I/O keynote took place yesterday (6/25/2014) at the Moscone Center in San Francisco, and a bunch of exciting announcements were made.

Android 5.0, codenamed “L”, was finally previewed with a redesign to the whole Android user experience, using a minimalistic but depth-influenced UI that’s both fluid and responsive across different devices. Under the hood, the L release will feature a vastly improved version of Chrome, new security features, wearable device integrations and more - see all of the features here. Overall, it seems to be the iOS7 version of an Android update with a complete overhaul.

One of the most exciting announcements for Android mobile and game developers was the introduction of “PC gaming graphics in your pocket” with Android L - Google’s answer to Apple’s Metal API. The updated API and Android Extension Pack will bring new tessellation, geometry and texture features to developers, which should be available within the coming weeks. Check out a preview of it here, using Unreal Engine 4.

Google also unveiled its much anticipated Android TV, a software platform for smart TVs, set-top-boxes and even consoles. Instead of diving into hardware like the recent Amazon Fire TV, Google instead hopes to bring an open-source operating system to the masses. One of Android TV’s best features for gamers and devs is bringing mobile gaming to the platform - many of the Google Play games will be installable, since Android TV is based off of Android 5.0. Best of all, the platform will work with various input devices so you’ll be able to use gaming controllers.

Mobile Game Marketing 101

As the gaming industry has drastically shifted from consoles to a new era of mobile platforms, marketing strategy has also changed and evolved. With over 2 million apps in the App Store and Google Play store, it can be overwhelming while trying to pinpoint your best strategy for marketing success. 

Grace Kuo of Gamasutra recently laid down a few great tips for mobile game marketing professionals - from research, to assembling media kits, to launching your game. You can read it here. prediction-the-future-of-game-analytics

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