Effectiveness of In-app Purchases
In-app purchases are arguably one of the most popular forms of video game monetization - just take a quick look at the latest App Store charts, and you’ll find that most of the top games are freemium/free-to-play, including popular titles like Clash of Clans and Candy Crush Saga. But how effective are IAP’s compared to ads or even the traditional pay-to-download method?
VentureBeat Intel recently created a report, collecting data from 176 developers and over 1,000 games, to compare popularity of over 10 monetization methods versus their cost effectiveness. What they found isn’t particularly surprising - IAP’s reigned supreme over other methods - but video and interstitials followed closely behind. Take a look at the chart below for a breakdown:
You can read more about the VB report here on GamaSutra (Source).
App Store Discoverability
What factors are hampering App Store discoverability? Most people would be quick to say that clones of games like Threes and Flappy Bird are to blame. GamesIndustry recently sat down with Canabalt designer Adam Saltsman to discuss the current state of App Store discoverability and issues within the industry.
"A lot of people tend to boil discoverability down to '500 Flappy Bird clones came out yesterday, so who's going to notice your game?' That used to not be a problem because everything was garbage," Saltsman said. "Four and a half years ago, if you made something like Canabalt--which I think would have a very hard time getting noticed today--it was very noticeable back then. Three or four years ago, if we'd released Hundreds back when there was more garbage and less awesomeness, proportionately it would have stood out from the crowd a lot more than it did."
In the article, Saltsman describes the indie gaming scene as a constantly changing and highly competitive industry - as the bar is always getting set higher, making it more difficult for quality games to gain exposure. You can read more about his thoughts on the current state of indie and mobile gaming here on GamesIndustry.
Must-read Gaming Books
Kotaku posted a discussion article earlier on the top must-read non-fiction video game books. Over 200 people have taken part in the lengthy discussion, listing all kinds of books - including video game history, game design theory and even instructional books on the legality of video game business.
You can take a look at the user-generated list here on Kotaku. What’s your favorite non-fiction video game book?