How to Pitch your Mobile Game to Apple
Apple is well known for having high standards across each of their products, and those same expectations extend to developers who choose to use the company’s platform. This means that as an iOS developer, you’ll want to make sure that everything works correctly and is highly polished - because Apple pays attention to the little details such as interface/UI design and minor bugs.
During the app submission process, you’ll also want to maximize the SEO and App Store Optimization of your app for increased visibility. Once your app has been approved and listed on the App Store, it’s time to think about marketing and advertising - but you don’t necessarily have to go as far as hiring a PR firm for your marketing efforts.
The extra marketing push can start with you, by pitching Apple directly to get featured on the App Store. Michael Ehrenberg, a former Apple App Store marketing manager and consultant spoke at VentureBeat’s GamesBeat 2014 conference earlier this week to offer tips to developers on how to pitch their game to Apple.
Check out Michael’s tips here, where he also provides a place for you to contact Apple directly, for a promotion/feature.
Microsoft Acquires Minecraft
Perhaps the most surprising news to come out of the video game industry earlier this week was Microsoft’s $2.5 billion purchase of Mojang AB, developer behind the famous Minecraft video game.
With a huge fanbase of devoted players, the deal sparked controversy among the gaming community who were confused about the purchase, and it has even baffled Microsoft investors as stock slightly fell shortly after the announcement.
Now that the dust has settled, everyone has started to understand the deal a bit more as Mojang AB and Microsoft have provided their own explanations about the acquisition. Gamesindustry recently hosted a roundtable to get insight from game developers and industry experts on why they think the deal makes sense, and if Minecraft is here to stay. You can take a look at it here - what do you think about the acquisition? Will Microsoft bring Minecraft to further heights or burn it down to the ground?
Video Game Marketing Survey: Devs Don’t Market Games the Way They’d Like
With the Game Developers Conference Next approaching in November, the GDC team recently took the time to survey over 300 video game industry professionals about what they think of marketing and promotion.
The survey covered all aspects of the video game marketing process, and a key result showed that when asked about “when game developers thought they should be promoting their games most heavily”, only 33% of them felt that it was important to promote before, during and after launch - suggesting that many developers only focused on marketing efforts shortly before and after launch.
You can take a look at the full report here on GamaSutra as it covers other game developers’ opinions, such as trusting media and improving discoverability in app stores.