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Ninja News Roundup: Social Gaming Metrics and the Dilemma of Pricing a Game

Posted by Ninja Metrics | Blog

Jan 23, 2014 2:51:00 PM

Ninja Metrics News Round-upThe Game Pricing Dilemma

A common dilemma that developers face when adding universal device compatibility to an existing app (for instance, releasing the iPhone version of their iPad game) is determining the business model for the new release.

Some developers release the updated app separately from the original - but this can cause backlash from users who already previously purchased it and don’t want to have to pay again to play it on their iPhone. Other developers will simply update the app to be universal on the App Store, free of charge - but this can result in lost profit opportunities.

So what’s the middle road? Rohan Harris, developer of TownCraft wrote an insightful article about the topic and how to determine what a player and your app/game is worth. You can read it on GamaSutra here.

5 Social Gaming Metrics for Developers

Tracking metrics are important for determining the effectiveness of your video game and targeting the right audience. With so many figures and numbers to keep track of, it can be hard to focus on what matters most. Fortunately, Gurinder Pal Singh, VP of Marketing at social game development company Hashcube (known for making Sudoku Quest), put together a list of the top 5 macro metrics that game developers should be tracking.

In this article, Gurinder outlines actual stickiness, retentions, average time spent per user (per day), ARPDAU, and lifetime value. We currently show all of these metrics and more in our Katana® Social Analytics Engine - feel free to schedule a live demo anytime, here. prediction-the-future-of-game-analytics

Topics: Game News, Game Industry

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