Ninja News Roundup: Wearable Tech and Driving Revenue with Events

Posted by Ninja Metrics | Blog

Mar 20, 2014 8:01:00 AM

Ninja News Round-upWearables: Untethering Video Games from the Living Room

Five years ago at E3, we saw the first glimpse of wearable video game tech as Nintendo CEO Satoru Iwata unveiled the Wii Vitality Sensor. While it was a very early prototype that confined users to a living room space, it paved the way for the future of wearable video game tech and got people talking. Fast forward to 2014, and we have the Oculus Rift, which has spawned a revival in VR and wearable gaming tech.

What does the future hold for wearable technology and video games? recently sat down with some of the gaming industry’s top analysts and influencers to discuss where the future stands for wearable gaming tech, surrounded by the overall wearable tech industry that’s currently influenced by fitness-focused devices like the FitBit. You can read the article here.

Tips: Unleashing the Power of Events to Drive Revenue in Games

Nowadays, many games of different genres are using online events to drive revenue and engagement - such as Kingdom of Camelot, Crime City and card battlers like Rage of Bahamut. Xing Wang, an ex-Executive Producer at Zynga, recently gave game designers some insight on how to best effectively leverage the event mechanism in their games.

Xing starts off by going over the main event overview (setting an event foundation type - Tower, PVP or Raid), and then discusses how to structure rewards, effectively pace progression and determine the right urgency. Later on, he mentions other important elements to  including marketing, up-selling opportunities and competition. You can read the full article on GamaSutra here. Have you ever ever been part of managing a video game event? We’d love to hear your tips in the comments below.


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