VR Takeaways, App Store Price Surges, Emotional Alignment, AR Predictions

Posted by Zach Taiji

Jul 8, 2015 12:22:06 PM

Key Virtual Reality Takeaways

Oculus is inarguably the leader of virtual reality these days, attempting to bring the technology mainstream with the help of its Oculus Rift headset and recent funding from Facebook. Kris Graft of Gamasutra recently got a chance to sit down and speak with the CEO of Oculus, Brendan Iribe, to get some insight on VR and where it’s headed.

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Topics: Game News

F2P In-Game Events, How Discounts Affect Revenue, Acquisition vs Retention

Posted by Zach Taiji

Jul 1, 2015 11:42:30 AM

In-Game Events for F2P Games

Game analytics can let you track and analyze almost any behavior and event within your video game, providing valuable insight and predictions. Unfortunately, it can be difficult to determine which metrics are most important.

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Topics: Game News

Surviving as an Indie Dev, Mobile User Acquisition Fraud, Wearables Game Design Tips

Posted by Zach Taiji

Jun 24, 2015 1:31:06 PM

Surviving as an Indie Developer

Being an indie developer is often more than just a full time job, and it can have a negative effect on your work-life balance since work is often done from home. Stay-at-home indie developer Daniel Black recently quit his day job to create his own game, and learned from many of the bad habits that indie developers encounter along the process.

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Topics: Game News

E3 2015 Best of Show Roundup

Posted by Zach Taiji

Jun 17, 2015 1:06:18 PM

So far, this year’s E3 has been full of exciting news from Microsoft, Sony and Nintendo. Large publishers like EA, Bethesda and Square Enix brought major video game announcements with the return of games like Fallout, Mirror’s Edge and Final Fantasy. Below is our roundup of the best video game announcements so far at E3.

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Topics: Fallout 4,, Minecraft, Mirror Edge, Final Fantasy, Hololens,

Steam Refund Policy, WWDC Game Developer Highlights, Google Cardboard and VR

Posted by Zach Taiji

Jun 10, 2015 5:06:28 PM

Steam Refund Policy

Last week Steam introduced its refund policy, allowing customers to request refunds on games, DLC and microtransactions within two weeks of purchase and with less than two hours of playtime.

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Topics: Game News, Game Industry

Fallout 4, Video Game PR, Apple App Store Revamped

Posted by Zach Taiji

Jun 3, 2015 11:59:55 AM

Fallout 4 Announced

After several years of rumors and speculation, the highly-anticipated Fallout 4 is finally becoming a reality. The news all started yesterday, as Bethesda software's website displayed a vintage Indian-head test pattern-styled countdown clock. This morning, the official trailer for Fallout 4 was released. You can watch the trailer below:

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Topics: Game Industry, Mobile Games, iOS,, Fallout 4,

F2P Comes of Age, Mobile Games Value in 2015, Indies vs AAA in Mobile

Posted by Zach Taiji

May 27, 2015 2:39:00 PM

F2P Comes of Age

The Free-to-Play (F2P) business model is unquestionably one of the most popular ways to monetize a video game these days. Unfortunately, it’s also one of the most controversial.

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Topics: Game News, Game Industry

Marketing Games, Getting a Job and Tools for Indie Developers

Posted by Zach Taiji

May 20, 2015 11:10:41 AM

Marketing Games Without a Budget

Many indie developers don’t have a budget set aside for marketing, since most of their money and effort is spent towards developing the game itself. Unfortunately, marketing is a vital  component to getting visibility for your video game - especially in such a competitive market.

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Topics: Game News, Game Industry

Games Deals, Asia Mobile App Revenues, App Store Rejections

Posted by Zach Taiji

May 13, 2015 9:46:00 AM

Gaming deals hit an inflection point

Last year was huge for M&As in the video game industry - Minecraft’s creator Mojang was bought by Microsoft for $2.5B, Facebook bought Oculus for $2B, and King, creator of popular Candy Crush, went public on the stock market. The total value of M&As in 2014 surpassed $180B - can 2015 match it?

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Topics: Game News, Game Industry

App Analytics, Future of Android Games, Tracking F2P Metrics, Ad Monetization

Posted by Zach Taiji

May 6, 2015 8:54:55 AM

Apple’s App Analytics

Earlier this week, Apple began rolling out its new app analytics service in beta. Soon, developers will no longer need to use third party services like App Annie. If you’d like to be a part of the beta, sign on iTunes Connect here. For more information on the news, see this article on PocketGamer here.

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Topics: Game Analytics, Game News, Game Industry

Game Analytics 201: Business Issues

Posted by Ninja Metrics | Blog

May 4, 2015 9:00:00 AM

At GDC 2015, Ninja Metrics CEO Dmitri Williams gave a lecture that addressed a series of business issues facing marketers, BI teams and developers in the gaming industry. This lecture, Analytics 201, builds upon the intro material to Analytics 101: Definitions, and covers topics including basic knowledge of Machine Learning Models (MLMs), pros and cons of regression, Lifetime Value (LTV) modeling, Customer Acquisition Cost(CaC), Network models, Attribution approaches and empirical benchmarks.

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Topics: Game Analytics, GDC 2015

Apple Watch Games, Cross-Promotional Tools, Game Studio Dont’s

Posted by Zach Taiji

Apr 29, 2015 10:39:32 AM

Apple Watch Games

The Apple Watch started making its way into consumers’ hands last week, giving game developers the opportunity to make bite-sized games for the 300 pixel-wide device. Surprisingly, there are already thousands of Apple Watch apps available on the App Store - many of them being games.

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Topics: Game News, Game Industry

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