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Predictive Player Retention, Lowering Game Dev Risks & Gamer Differences

Posted by Ninja Metrics | Blog

Nov 7, 2014 7:33:00 AM

Ninja Metrics Update on Game Dev NewsIncreasing Player Retention with Predictive Analytics

In just a little over two years, the value of mobile game players has skyrocketed - in 2012, 1 million users were worth just $1.3M, and now they’re worth nearly $3.4M.

Since the value of mobile gamers is on the rise, it’s important to keep them coming back for more. Why? The market is becoming increasingly flooded, and more competition means that you’re at a higher risk of losing loyal players. It’s also more difficult and costly than ever to acquire new players.

One way to increase customer retention is by providing a solid customer relationship management (CRM) foundation - which includes customer support and overall community management. Couple that with a predictive analytics platform, and you’ll be able to analyze how it affects your bottom line, over time.

Take a look at this article by Julian Runge on GamaSutra, where he applies predictive analytics with a few customer retention tactics, to determine what has the biggest impact on players.

We take predictive analytics seriously. It's important to note that predictive game analytics are great, but you need a high confidence score to make the most out of any systems predictions. Not all platforms will show you this number. Our Katana Analytics Engine does. Depending on what platform you are using. It is worth taking a look at how accurate your predictions are. If you are just looking for an analytics platform now, it's important to ask these questions and determine if that platform will provide the accuracy needed to make real business decisions.

Lowering Game Development Risks

As the video game landscape has evolved over the past few years from console-only to the explosion of mobile, the market is larger than ever. But a large and competitive market means an even larger financial risk for people who want to dive into the industry.

So how can a game developer minimize their risks? A new study by research firm SuperData surveyed over 40 video game companies to find out the best ways for lowering risks. The first conclusion in the study found that when determining a target customer base, a mix of B2B and B2C is the most effective: “Adopting a dual approach can play a role in derisking a business model by bringing in multiple revenue streams.”

Internally, the study found that it’s important to put an emphasis on partners to help game developers reach a larger market, while also valuing efficiency over creativity and innovation, to lessen risks and generate consistent revenue.

You can take a look at the rest of the study here on VentureBeat, as it covers other game development aspects including platforms and overall revenue generation.

Gamer Differences

What drivers gamer differences? According to a new study by research firm EEDAR, it’s platforms, not gender.

Thanks to the advancement of technology, the abundance of video game platforms has allowed players to experience more unique experiences than were possible 10 years ago. Now that we have mobile, PC, console and even VR, game developers are able to tailor their video games to a variety of ages and genders.

Along with the study, EEDAR created a detailed infographic highlighting this new movement towards a variety in video game experiences. You can take a look at it here on GamesInsdustry with more insight on the topic, from Dr. Heather Nofziger. prediction-the-future-of-game-analytics

Topics: Game Analytics, Game Development, Video Game Marketing, Mobile Game Analytics

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