Satoru Iwata, Building a Community, 3 Types of Players

Posted by Zach Taiji

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Jul 15, 2015 9:03:00 AM

Ninja_Round-upSatoru Iwata

This past weekend the world lost a gaming legend, Nintendo President Satoru Iwata, at the age of 55 due to a bile duct tumor. Iwata had a long history with Nintendo since joining its HAL Laboratory in 1983, and worked on many popular games including EarthBound, The Legend of Zelda, Mario and Donkey Kong.

Later in his career, Iwata directed the company to pursue development of two of Nintendo’s most successful consoles, the Nintendo DS and Wii. He was also known as being the upbeat host of Nintendo Direct, an online presentation where Nintendo announces new game and console updates.

Nintendo of America President and COO Reggie Fils-Aime recently said “Mr. Iwata is gone, but it will be years before his impact on both Nintendo and the full video game industry will be fully appreciated. He was a strong leader for our company, and his attributes were clear to most everyone: Intelligence, creativity, curiosity and sense of humor. But for those of us fortunate enough to work closely with him, what will be remembered most were his mentorship and, especially, his friendship. He was a wonderful man. He always challenged us to push forward…to try the new…to upset paradigms—and most of all, to engage, excite and endear our fans. That work will continue uninterrupted”.

Tips for Building a Mobile Game Community

Building a community for your mobile game helps create a place for your players to share, compete and expand their experience with others, while also increasing chances of your game going viral.

By creating a mobile game community, your players can help do the marketing for you and have a large influence among their peers, since 90% of people trust recommendations from friends. Player advocates are also an inexpensive way to grow your player base - player retention can cost seven times less than acquisition.

So how do you build a successful mobile game community? Click here for a helpful guide on Gamasutra.

Understanding 3 Types of Paying Players

According to a new report by Optimove, real-money gaming (such as virtual slots and fantasy football) has three types of players that developers need to understand to become successful.

The first type of player is defined as “Bold” - those who put money into the game the same day they register. The second is “Hesitant”, players who deposit money within the first week of playing. Lastly, “Very Hesitant” players are defined as waiting more than a week before charging their credit card on a game.

Optifine’s report finds that 59% of real-money players are Bold, estimating that the real-money gaming market will reach $100 million by 2017. For more insight and findings on VentureBeat, click here.

Topics: Game News

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