Social Value Study: Imperia Online
Imperia Online is a video game production company known for their self-titled strategy MMO for Android and iOS. Throughout the year, we’ve been fortunate enough to have Imperia Online use our Katana® Social Analytics Engine to help measure social value and player influence.
By using Katana, the Imperia Online team found that their social value has accounted for almost 75% of all playing hours in the game - meaning that that players don’t just play alone - they play socially, driving each other’s playing time.
Due to the strength of social value in Imperia Online, player spending habits have been the #1 revenue driver for the company. Additionally, Using Katana’s predictive analytics, the Imperia Online team expects high player retention throughout the year, with 85% of players being stable and long-term customers.
So what do these numbers mean for you? By tracking player metrics such as spending habit, play time and retention with an analytics platform, you can determine what is and isn’t working for your video game - and target your most valuable players, which are called “Social Whales”. For more insight, you learn more about Social Whales and how to target them here.