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The State of Video Games in America, Facebook Advertising, Analytics for Streaming Media and Music

Posted by Greg Kathol

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Apr 17, 2015 9:55:11 AM

The State of Video Games in America

There’s no doubt that video gaming has become a staple of american culture. With so many consoles and mobile devices to choose from, and a plethora of PC components to modify your gaming rig, games have become more accessible than ever.

Exactly how many americans play video games? A new study by the Entertainment Software Association (ESA) has revealed that 155 million americans play some sort of video game - and 80% of households own a gaming device.

What’s the most popular gaming device? 62% of the most frequent gamers use a PC to play their video games, which is closely followed by dedicated consoles like the Xbox One and PS4.

For more statistics from the study (including demographics), check out VentureBeat’s article here.

Advertising Mobile Games on Facebook

In recent years, Facebook has become the go-to source for acquiring new users through paid advertising (CTR, or Click Through Rate of game ads was up 579% at one point), but is it finally on the decline?

A new study by PocketGamer has revealed that while CTR for Facebook gaming ads from 2014 to Q1 2015 increased by 150%, the quarterly comparison of CTR was down by nine percent. PocketGamer thinks that this could be a sign of bored and annoyed users.

But it could also the result of Facebook advertising becoming too expensive for video game companies. The average CPC (Cost per Click) at the end of Q1 2015 was $.80, which is 11% more than the year prior. Check out PocketGamer’s article on the subject for more insight, here.

Analytics for Streaming Media and Music

Earlier this week at the 2015 National Association of Broadcasters (NAB) show, Ninja Metrics® announced its latest application for the Katana® analytics platform: streaming media and music.

When asked about the platform for gaming versus entertainment, Ninja Metrics CEO Dmitri Williams said “In games, it’s all about how to increase free-to-play revenue streams. In streaming content, it’s about how to get people to continue to watch and use a subscription. But it’s also increasingly about an advertising model.”

With Katana for Entertainment, the platform features clear insights into the performance of ad publishers, the ability to target the most influential users, easy integration, and Social Value® analytics. Learn more about the announcement here on VentureBeat. True Ad Value™ White Paper Download

Topics: Game Industry, Streaming Media, Entertainment Industry

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