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The Fruit Basket Factor: Rational Churn Prevention

Posted by Dmitri Williams

Dec 4, 2013 8:08:00 AM

All players are not created equally, and frankly, not all are worth keeping.

How can a developer decide which is which, and what to do about it?

There’s a very logical answer here that combines 1) the worth of the player with 2) the likelihood of them leaving. So first brief notes on those two things.

1) The worth of a player is their future impact on the system.

In other words, it’s their predicted future LTV (Lifetime Value). Looking at what they have done up until now is the next-best option, but it gives you no insight into how how their behavior will continue. For future LTV, we use a combination of their value plus their impact on others (Social Value) because we think it

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Topics: Churn Analysis, Game Analytics, Video Game Analytics, Churn Prevention

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