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Steam Refund Policy, WWDC Game Developer Highlights, Google Cardboard and VR

Posted by Zach Taiji

Jun 10, 2015 5:06:28 PM

Ninja_Round-upSteam Refund Policy

Last week Steam introduced its refund policy, allowing customers to request refunds on games, DLC and microtransactions within two weeks of purchase and with less than two hours of playtime.

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Topics: Game News, Game Industry

Fallout 4, Video Game PR, Apple App Store Revamped

Posted by Zach Taiji

Jun 3, 2015 11:59:55 AM

Ninja_Round-upFallout 4 Announced

After several years of rumors and speculation, the highly-anticipated Fallout 4 is finally becoming a reality. The news all started yesterday, as Bethesda software's website displayed a vintage Indian-head test pattern-styled countdown clock. This morning, the official trailer for Fallout 4 was released. You can watch the trailer below:

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Topics: Game Industry, Mobile Games, iOS,, Fallout 4,

F2P Comes of Age, Mobile Games Value in 2015, Indies vs AAA in Mobile

Posted by Zach Taiji

May 27, 2015 2:39:00 PM

Ninja_Round-upF2P Comes of Age

The Free-to-Play (F2P) business model is unquestionably one of the most popular ways to monetize a video game these days. Unfortunately, it’s also one of the most controversial.

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Topics: Game News, Game Industry

Marketing Games, Getting a Job and Tools for Indie Developers

Posted by Zach Taiji

May 20, 2015 11:10:41 AM

Ninja_Round-upMarketing Games Without a Budget

Many indie developers don’t have a budget set aside for marketing, since most of their money and effort is spent towards developing the game itself. Unfortunately, marketing is a vital  component to getting visibility for your video game - especially in such a competitive market.

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Topics: Game News, Game Industry

Games Deals, Asia Mobile App Revenues, App Store Rejections

Posted by Zach Taiji

May 13, 2015 9:46:00 AM

Ninja_Round-upGaming deals hit an inflection point

Last year was huge for M&As in the video game industry - Minecraft’s creator Mojang was bought by Microsoft for $2.5B, Facebook bought Oculus for $2B, and King, creator of popular Candy Crush, went public on the stock market. The total value of M&As in 2014 surpassed $180B - can 2015 match it?

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Topics: Game News, Game Industry

App Analytics, Future of Android Games, Tracking F2P Metrics, Ad Monetization

Posted by Zach Taiji

May 6, 2015 8:54:55 AM

Ninja_Round-upApple’s App Analytics

Earlier this week, Apple began rolling out its new app analytics service in beta. Soon, developers will no longer need to use third party services like App Annie. If you’d like to be a part of the beta, sign on iTunes Connect here. For more information on the news, see this article on PocketGamer here.

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Topics: Game Analytics, Game News, Game Industry

Apple Watch Games, Cross-Promotional Tools, Game Studio Dont’s

Posted by Zach Taiji

Apr 29, 2015 10:39:32 AM

Ninja_Round-upApple Watch Games

The Apple Watch started making its way into consumers’ hands last week, giving game developers the opportunity to make bite-sized games for the 300 pixel-wide device. Surprisingly, there are already thousands of Apple Watch apps available on the App Store - many of them being games.

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Topics: Game News, Game Industry

Global Video Games Spending, iOS CPI Up / Android Down, Apple Watch Game Design

Posted by Zach Taiji

Apr 24, 2015 12:29:00 PM

Global Video Games Spending

Ninja_Round-upAccording to a new report by Newzoo, the world is expected to spend $91.5 billion on video games this year - a 9.4 percent increase year-over-year. So what exactly are consumers spending their hard earned cash on?

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Topics: Game Development, Game Industry, Apple Watch

The State of Video Games in America, Facebook Advertising, Analytics for Streaming Media and Music

Posted by Greg Kathol

Apr 17, 2015 9:55:11 AM

The State of Video Games in America

There’s no doubt that video gaming has become a staple of american culture. With so many consoles and mobile devices to choose from, and a plethora of PC components to modify your gaming rig, games have become more accessible than ever.

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Topics: Game Industry, Streaming Media, Entertainment Industry

Why Apps Fail, Fixing the F2P Image, Misconceptions About UX

Posted by Greg Kathol

Apr 9, 2015 8:31:00 AM

Why do Apps Fail?

As the mobile apps market continues to grow, developers’ chances of becoming successful decrease with stiffer competition. And the growth is not letting up anytime soon - by 2017, the number of app downloads is expected to reach 269 billion (that’s almost 40 app downloads per person in the world!).

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Topics: Game Development, Game Industry, Mobile Games

App Downloads Decline, Future of MOBAs & MMORPGs, Top Monetization Metrics

Posted by Greg Kathol

Apr 2, 2015 1:02:00 PM

Monthly App Downloads DeclineNinja Metrics Katana Guy

Fiksu just released its latest monthly report on App Store downloads for the top 200 free iOS apps, revealing that the number of daily App Store downloads dropped by nearly one million from January to February, for a total of 9.7 million daily downloads.

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Topics: Game Industry, Video Game Marketing, Mobile Game Analytics

Media Relations Tips for Devs, YouTube joining eSports, Tips for Unity

Posted by Greg Kathol

Mar 27, 2015 7:57:00 AM

Media Relations Tips for DevsNinja Metrics Round-up

If it’s your first time doing so, speaking to the media during an interview can be an extremely nerve-wracking experience - especially if you haven’t properly prepared for the interview. Your composure and responses to the media can have a huge impact on how the public perceives you, the company, and your video game.

Media relations is a very important part of your video game business that shouldn’t be overlooked, since it allows you an opportunity to influence the public and gain exposure for your game. Fortunately, if you prepare beforehand with enough practice, media relations can be easy and stress free.

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Topics: Game Development, Game Industry, Mobile Game Industry

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