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Nintendo on Smartphones, Stronger Google Play Ratings and Marketing for Indies

Posted by Greg Kathol

Mar 19, 2015 11:32:38 AM

Nintendo Coming to MobileNinja_Round-up

Amidst recent rumors and speculation, Nintendo has finally announced that it’s coming to smartphones. Nintendo and DeNA Co., a fellow Japanese game company, will be working together to bring some of video gaming’s most iconic characters to consumers’ mobile devices starting this Fall.

As part of the deal, Nintendo now owns 10% of DeNA, while DeNA owns 1.24% of Nintendo. The announcement has been a huge surprise, because in recent years Nintendo has campaigned heavily against mobile gaming and refused to license its characters, fearing it would devalue the importance of the company.

Since the mobile gaming market is expected to surpass console sales by $4B later this year, it seems like a logical and smart move for Nintendo. Also part of the announcement was Nintendo’s next console, codenamed NX. Nintendo is keeping details about the NX under tight surveillance, but we should hear more about it in the coming months.

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Topics: Game Industry, Video Game Marketing, Mobile Game Industry

Ninja News Roundup: GDC 2015

Posted by Greg Kathol

Mar 5, 2015 9:19:00 AM

With this year’s Game Developers Conference now in full swing, it’s time to take a look at what has happened so far and what’s in store for the rest of the week.

What is the Game Developers Conference? GDC is an annual conference where game developers and video game industry professionals converge in San Francisco every March, for a week full of sessions from key industry leaders, video game announcements, game development tool announcements and more.

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Topics: Game Analytics, Social Value, Game Industry, Mobile Games

The Global Social Value Benchmark Report 2015

Posted by Greg Kathol

Mar 3, 2015 3:00:00 PM

The Global Social Value Benchmark Report 2015 

Social Value Global Report 2015

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Topics: Social Value, Game Industry, Video Game Marketing, True Ad Value

Ninja Metrics at GDC 2015, Surviving a Game Conference, Smartphone and Tablet Gaming Stats, Free Indie Dev Tools

Posted by Ninja Metrics | Blog

Feb 26, 2015 9:29:38 AM

Ninja Metrics at GDC 2015Ninja Round-up

Speaking of GDC, our very own Dmitri Williams (CEO of Ninja Metrics) will be speaking at the event. Dmitri’s first presentation will involve Social Impact in Design and Acquisition which reveals benchmarking stats for the game industry, never before seen. His talks start on Tuesday, March 3rd at 3PM PT. He’ll also be covering Analytics 101 and 201 later in the week. For more information, take a look at Dmitri’s GDC 2015 schedule here.

Surviving a Game Conference

GDC, the largest conference for game developers, is less than a week away. As the event quickly approaches, it’s important to be prepared so that you can get the best possible experience.

For a first time attendee, conferences can be overwhelming due to confusing floor plans and large crowds. Study the floor plan and map beforehand to plan out where you want to be during a specific time.

You’ll also want to make the most out of networking opportunities during the event. Try and book meetings with potential clients and the press before the event to save you time and help organize. When meeting someone new, it helps to have a mutual contact present to introduce you to one another.

Most importantly, attend as many keynotes and tracks as you can, to take all of the information in and get the most out of the conference experience. There’s a lot to learn from fellow game developers and industry leaders.

For more tips on surviving at game conferences (and learning how to party at them), take a look at this article on PocketGamer.

The Latest Stats on Smartphone and Tablet Gaming

A new report by research firms App Annie and IDC has discovered that the world is using more than 1 billion smartphone and tablets for gaming, which is roughly 15% of the world’s current population.

Making up 75% of the smartphone and tablet gaming market is Android, whose use has grown 5.2% over a year. Apple lost 2.3% smartphone and tablet gaming year over year, and other mobile OS’s (such as Windows Phone) lost 2.8%.

Head to VentureBeat’s article here for more findings from the report.

Free and Great Tools for Indie Developers

Making video games doesn’t have to be hard for the average indie developer, thanks to a large variety of free tools. From game engines, to graphics, to sound and video editing, there are many platforms to choose from.

You can take a look at indie game developer E. Zachary Knight’s personal suggestions here on Gamasutra. For a few other tools, check out one of our older blog posts free game dev tools  here. Social Value White Paper Ninja Matrics

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Topics: Game Analytics, Game Development, Game Industry

Mobile to Overtake Consoles, Day-1 F2P Players and Most Popular Games & Platforms in 2014

Posted by Greg Kathol

Feb 19, 2015 1:38:00 PM

Mobile to Overtake ConsolesNinja Metrics Katana Guy

Mobile gaming has exploded in the past few years, with large thanks to countries like China and Korea adopting the platform. Meanwhile, console sales have been somewhat rocky as the PS4 and Xbox One are still relatively new.

It also doesn’t help that consoles largely focus on AAA titles, which have seen huge budget cuts in the past few years with the increasing competition of indie games.

The gaming landscape is changing so quickly, that a new report by research firm Newzoo has predicted that mobile game sales will overtake console game sales this year. Mobile games are expected to generate over $30 billion in sales by the end of 2015, nearly $4 billion more than console games.

For more insight on the report, take a look at this article on PocketGamer.

The Importance of Day 1 F2P Players

F2P MMO’s are great games to measure data from, because of their large global user base and transactions. A new study by SuperData Research has taken a look at player retention in F2P MMO’s, and the results are interesting.

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Topics: Game Analytics, Game Industry, Mobile Game Analytics

Mobile Games Advertising, Soft Launch Games and Early Access Tips

Posted by Ninja Metrics | Blog

Feb 13, 2015 11:11:02 AM

Ninja Round-Up Katana GuyTaking Advantage of an Opportunity in Mobile Games Advertising

It’s been recently estimated that over $500B in U.S. retail sales is directly influenced by mobile content, and by 2016, mobile’s influence on in-store sales is expected to jump from 20% to 50%. This creates a huge opportunity for video game developers that need in-game advertising for revenue. Here are a few things you can do:

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Topics: Game Industry, Mobile Games

Indie Pitfalls, Cross-Platform Development and The Future of VR Gaming

Posted by Ninja Metrics | Blog

Feb 5, 2015 11:22:00 AM

Indie Pitfalls to AvoidNinja Round-up

Being an indie developer is not easy, since many indie studios are a one or two-man operation, usually funded straight out of pocket. Adding on a part or full time job to the side can make things even more difficult. How can an indie developer avoid pitfalls and come out on top?

Nick Hatter used to be your average indie game developer who started making games for fun at a young age, but is now a full time developer and entrepreneur, known for creating a startup called giftgaming. Along the way, Nick has learned many things you should and shouldn’t do as a game developer - and he recently put together a top 10 guide of pitfalls you should avoid.

You can read the guide here on GamaSutra, as Nick covers everything from funding, to management to customer feedback.

Cross-Platform Development

We’ve come a long way in the last decade or so with the evolution of gaming platforms starting with home consoles, the boom of PC gaming, the rise of handhelds like the Nintendo DS, and finally mobile gaming on iOS and Android devices.

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Topics: Game Development, Game Industry

Mobile Game Use Statistics, Social Media Promotion & Google Play Downloads

Posted by Ninja Metrics | Blog

Jan 29, 2015 9:08:00 AM

Mobile Game Use on the RiseNinja Metrics Inc.

A new study by market research company NPD has revealed how much time each person spent playing mobile games daily, in 2014. Surprisingly, that number has increased by 57% since 2012. The answer? The average person spends just over two hours a day playing mobile games.

This news is great for F2P game developers, since longer play sessions can increase the likelihood of spending. “Continued mobile growth will stem from existing customers paying more to play, especially in the free-to-play portion of the market,” said Liam Callahan, the NPD's industry analyst.

Check out NPD’s full findings here, for more insight.

How to Promote your Game on Social Media

For many indie game developers, the whole game promotion process can be a one-man band. Fortunately, there are a bunch of tools to help you schedule your social media content (such as Buffer) and engage with your Facebook and Twitter fans all in one place (i.e. HootSuite), which help ease the whole process a bit.

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Topics: Game Development, Game Industry, Mobile Game Industry

Windows 10 Holographic, “Frogger” Games on the Rise and 2015 Games Revenue

Posted by Ninja Metrics | Blog

Jan 22, 2015 8:07:00 AM

Ninja Metrics Game Industry NewsMicrosoft’s Windows 10 HoloLens

Virtual reality has become one of the hottest tech topics over the past few years, with companies like Oculus giving video games a fresh of breath air and Sony joining the competition with Project Morpheus.

But another form of alternate reality technology is called “Augmented Reality” - popularized by projects like Google Glass - which combine both the real world with the virtual world. This Wednesday, Microsoft announced their foray into augmented reality at the Windows 10 briefing, with the HoloLens augmented reality headset.

The HoloLens is designed to be a see-through pair of goggles, similar to Google Glass but less subtle looking (although not as bulky as the Oculus). The lenses feature holographic capabilities that overlay images on top of the real world, and the goggles themselves include voice and motion sensors to let users interact virtually.

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Topics: Game Industry, Mobile Games

CES 2015 Gaming Tech, Minecraft Records, Predictive Analytics

Posted by Ninja Metrics | Blog

Jan 16, 2015 8:47:00 AM

Ninja Metrics Inc.Best Gaming Tech from CES 2015

Last week’s CES 2015 was the biggest ever - attracting more than 3,500 exhibitors and 200,000+ attendees. The show had everything from curved HDTVs, to the latest wearables, to drones and quadcopters.

The gaming industry also had a big presence at the event - from brand new startups to juggernauts like Oculus and Sony making headlines. Here are a few gaming highlights from CES 2015:

  • Well-known gaming accessory company Razer made its virtual reality debut with a head-mounted platform called the OSVR - aimed at being affordable ($199) and open sourcel.
  • The Motix wants to replace your mouse with finger pointing. A motion-tracking sensor is placed behind your keyboard, and a tactile-feedback strip attaches right below your spacebar (for mouse buttons), so that your hands never have to leave the keyboard. Games that make use of shortcuts might be a great fit for this (like real time strategy).
  • Sony announced a Google Glass competitor, called the Sony SmartEyeglass Attach. The difference is that Sony’s product can be clipped on to any pair of glasses via a single optical display. Is the future of casual virtual reality gaming near?

Minecraft Beats Several Guinness Records

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Topics: predictive analytics, Game Industry

2014 Mobile/Social Gaming Highlights and Lowlights

Posted by Ninja Metrics | Blog

Jan 2, 2015 12:18:00 PM

Mobile and Social Gaming Industry Highlights in 2014Ninja Metrics News Guy

2014 was a huge year for the mobile and social gaming industry. According to App Annie, iOS games revenue increased by 70% year over year, and Android games revenue increased by 60% during the same period. Total mobile games revenue is expected to reach $25B by the end of 2014, surpassing console gaming which has suffered a 28% revenue decline over the last year.

What about social gaming? Looking at Facebook games, Gamasutra found that on average, 365 million users played Facebook games daily in 2014 - which is 5% higher than the year before.

Global expansion played a huge part in the growth of mobile/social games during 2014, as many of the major game publishers made an effort to localize their games in countries such as China, Japan and India. In just the first six months of 2014, China had over 330 million mobile gaming players!

What were the top mobile and social game genres of 2014? Based on the 4 major gaming platforms, a study found that Match 3 and slot-type games came out on top, while farm and building simulators followed close behind.

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Topics: Game Industry, Mobile Game Industry

2014 Video Game Industry Trends

Posted by Ninja Metrics | Blog

Dec 18, 2014 9:49:00 AM

Ninja Metrics Round-UpAs 2014 is winding down, it’s finally time to take a look at some of the most important video game happenings from throughout the year. This year we had everything from the Oculus acquisition to the highly controversial #GamerGate topic. Below are the top 4 trends that shook the video game industry in 2014:

Facebook buys Oculus

Back in April, social media giant Facebook announced that it would be acquiring Oculus VR, makers of the famous Oculus Rift headset for $2 billion. This came as a huge shock to the gaming community: why would a social media company buy a virtual reality company? Facebook’s answer, from CEO Mark Zuckerberg himself, was along the lines of “we want to revolutionize how people in the real world interact with the virtual world”.

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Topics: Game Industry, Mobile Game Industry

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