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Ninja News Roundup: Porting a Video Game, Virtual Reality Guidelines and Pitching Your Video Game

Posted by Ninja Metrics | Blog

Aug 14, 2014 11:29:57 AM

Video Game News | Ninja MetricsWhat goes into porting a video game?

Software is traditionally developed natively on a single platform - such as iOS or Android - but in recent years, technologies like PhoneGap and Appcelerator have brought cross-platform development to the masses, eliminating the need to natively re-code. When creating a video game though, compatibility issues can ensue when going the PhoneGap route.

That’s where porting companies come in - they’ll take your game and port it to other mobile platforms for you. They’re also very useful for porting console video games, since consoles haven’t really opened up to cross-platform development too much yet.

BlitWorks is a popular video game porting company that has brought games like Fez and Jet Set Radio to a variety of gaming platforms, and they recently shared their thoughts

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Topics: Game News, Game Industry

Ninja News Roundup: User Acquisition, Tips for Improving Programming Skills and Advice for Indies

Posted by Dmitri Williams

Aug 7, 2014 4:31:27 PM

Ninja Metrics NewsWhat video games teach us about user acquisition

Two of the biggest challenges that a video game developer faces when monetizing their game is first acquiring users, then converting them into customers through some sort of paid method.

Fortunately, many games companies nowadays have a pretty good grip on user acquisition methods compared to other industries - thanks to business models like free-to-play and the increasing popularity of gaming user-acquisition experts, big data and analytics.

So what are video games teaching us about user and customer acquisition? Kimberly Pointer, marketer for video game publisher Kabam, recently told VentureBeat that trial and error is a key to success, and that multi-step experiences help boost engagement in the beginning: “The relevancy and engagement of the click is what matters, not just fewer steps. You benefit from adding this at the beginning of the funnel.”

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Topics: Video Games, Game News, Game Industry

Ninja News Roundup: Gamedev Audio Tools, Video Game Genre Preferences and the Future of VR

Posted by Ninja Metrics | Blog

Jul 31, 2014 1:55:25 PM

Ninja Metrics, Inc.Game Development Audio Tools

While story, graphics and gameplay are all necessary components to the success of a video game, audio is just as important, giving the user a fully immersive experience.

Whether you’re working on an indie or AAA title, there’s an overwhelming amount of audio development options to choose from. To help you decide, Develop-Online has recently put together a list of the top 9 tools you should consider when working on the audio portion of your video game.

You can take a look at the article here, which offers solutions such as FMOD, Wwise and AstoundSound.

Video Game Genre Preferences

According to the Electronic Software Association, 48% of women play video games around the world. 

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Topics: Game Development, Game Industry

Ninja News Roundup: The Mobile Games Market, Indie Startup Questions and Getting Inside the Mind of a Gamer

Posted by Ninja Metrics | Blog

Jul 17, 2014 9:00:42 AM

Katana And The Ninja Metrics News Round-UpMobile Game Market: Who’s Dominating?

While Android and iOS are the most popular platforms for mobile gaming, who comes out on top? Just in raw number of downloads, Google Play is winningthe war by over 60% - but what matters most is the bottom line, and who’s making the most money.

Thanks to recent mobile games spending in China and Japan, Apple’s App Store makes 80% more revenue than Google Play, contributing to the majority of last year’s $16B in global mobile games spending. If you’re looking to make some money from the mobile games industry boom, you’re probably best off sticking with iOS as your primary mobile platform.

You can read more about how the US, Japan and China recently came to a deal that resulted in a huge revenue gain for the iOS platform, here on VentureBeat.

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Topics: Game News, Game Industry, Mobile Game Industry

Ninja News Roundup: Mobile Games Dominance, App Store Optimization and Game Company Acquisitions

Posted by Ninja Metrics | Blog

Jul 10, 2014 2:14:07 PM

Ninja Metrics Round-upMobile Games Dominance

A new study by Midia Research has found some surprising numbers for the mobile apps world - nearly 85% of the top grossing apps on both the App Store and Google Play store are video games.

The study was conducted by analyzing the top 50 grossing apps on each store in the UK, US, Canada, Germany, France, Spain and Italy. Coming in second place for the highest grossing app category was social networking at 4.1%.

You can read more about Midia’s report on app market trends here on the Guardian.

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Topics: Game News, Game Industry, Mobile Game Industry

Ninja News Roundup: Future Mobile Game Revenues, an Evolving Industry and Upcoming Gaming Technologies

Posted by Ninja Metrics | Blog

Jun 19, 2014 1:00:00 PM

Ninja Round-up2016 Mobile Game Revenues

A new report released by Juniper Research has projected that the mobile video games market value will surpass $29B by 2016 - a 38% increase since this year’s total mobile game revenues of $20.9B.

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Topics: Game Development, Game News, Game Industry, Mobile Game Industry

Ninja News Roundup: E3 2014 Announcements

Posted by Ninja Metrics | Blog

Jun 12, 2014 10:29:22 AM

Ninja Round Up | Ninja Metrics, Inc.It’s been an exciting month for game developers and gamers - last week was Apple’s WWDC and this week is E3 2014 (with Google IO later in month). Take a look at our recap of some of the biggest video game announcements from the big three console makers.


This year, Nintendo didn’t actually take the stage physically at E3 - instead, they did their announcements digitally via Nintendo Direct. The event started off humorously with a live action video between Nintendo of America President Reggie Fils-Aime and Nintendo CEO Satoru Iwata, and things really took off from there. Key announcements:

  • The Wii U is getting a brand new, beautiful looking and open-world Zelda sometime in 2015.
  • Super Smash Bros. is still slated for release on 3DS and Wii U later this year - albeit slightly delayed. Surprisingly, the game will feature non-Nintendo characters such as Pac-Man and Sonic - which were competitors of Nintendo during the 80’s/90’s. You’ll also be able to play as your Mii avatar.
  • New Pokemon titles are coming - Alpha Sapphire and Omega Ruby, slated for release on November 21.
  • Nintendo is getting into the Skylanders/augmented reality figurines game with Amiibo.
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Topics: Game News, Game Industry

Ninja News Roundup: WWDC 2014 Recap and Deciding on the Right Monetization Model

Posted by Ninja Metrics | Blog

Jun 6, 2014 9:02:00 AM

Ninja Metrics Round UpWWDC 2014 Recap

This week has been jam-packed with Apple news since the much anticipated Worldwide Developer’s Conference started on Monday. Monday morning's Keynote by top Apple executives had tons of software announcements for developers and consumers - including updates to both of their desktop and mobile operating systems.

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Topics: Game Development, Game News, Game Industry

Ninja News Roundup: Social Gaming Trends, Big Data and the Future of Game Investing

Posted by Ninja Metrics | Blog

May 29, 2014 11:14:00 AM

Ninja Round-up - News for the week

The Biggest Trends in Social Gaming

The popularity of social gaming has exploded in recent years thanks to the growth of mobile devices. With cross-platform compatibility, playing with friends from around the world has become more convenient than ever.

Game market research firm Newzoo recently put together a report highlighting the current trends in social gaming and where they’re headed. Currently, players around the world spend 1 billion hours each day playing games (more than 5x the amount they spend on YouTube or Facebook) - and looking ahead, mobile gaming is expected to generate more than $100B by 2017.

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Topics: Game Analytics, Social Games, Game News, Game Industry

Ninja Weekly Roundup: Gamification of Buying Games and Video Game Marketing

Posted by Ninja Metrics | Blog

May 22, 2014 2:30:51 PM

The Ninja Metrics News Weekly Round-upThe Gamification of Buying Games

If you’re a PC gamer, you’re most likely familiar with Steam sales, hunting and waiting for the best price on a video game can be addicting, and is almost a game in itself. As a result, we’ve seen many companies jump on the trend recently - providing their own sales platforms - such as daily/weekly deal website Humble Bundle (who donates a portion of sales to charity) and even deal comparison website IsThereAnyDeal.

GOG is another platform that’s aiming for video game sales gamification, but they’re doing something different by not attempting to beat the competition out with lower prices. Instead, they’re focused on “Insomnia Sales” - where only one game is on sale at any given time.

When asked more about the gamification of video games,

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Topics: Game News, Game Industry, Video Game Marketing

Ninja News Roundup: F2P vs Premium, Rising Next-Gen Dev Costs and Inside the Mind of GameDevs

Posted by Ninja Metrics | Blog

May 15, 2014 10:10:00 AM

Ninja Metrics game industry newsF2P vs Premium

What’s the best business model for your game - free to play with in-app purchases, or the traditional, pay once for everything “premium” model? According to Josh Tsui, President and co-founder of Robomodo, it’s both.

Tsui thinks that more developers should be offering both a paid and F2P version of their games - one for core gamers, and the other for casual gamers.

This strategy has been attempted in the past with g

ames like Table Top Racing and Bombcats, but hasn’t really taken off. Check out this article on for more insights into this unique business model. Why not cover all bases and bring in a larger audience, by making your game available to all audiences?

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Topics: Game Development, Game Industry, F2P

Ninja News Roundup: Making a Video Game Story, Common Questions and the Rise of Mobile in China

Posted by Ninja Metrics | Blog

May 8, 2014 9:53:39 AM

Ninja Metrics Game News Round-upThe Makings of a Video Game Story

A story, in general, is a sequence of told events that eventually culminate in an outcome. This applies to all forms of media, whether it be a movie, book or video game. But what are the unique components that make up a video game story?

Since games allow more choice when compared to traditional forms of media (movies, books), the player has the unique ability to dictate how a story plays out. This is an important element that any video game developer should consider, as part of the two main types of video games stories: the traditional, planned narrative (think linear/on rails) and the emergent narrative (think open world, sandbox).

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Topics: Game Development, Game News, Game Industry, Mobile Games

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