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Game Analytics 101: Definitions

Posted by Ninja Metrics | Blog

Apr 28, 2015 10:00:00 AM

In the world of game analytics, the first question every game developer should ask themselves is if analytics are needed, and if so, will they be actionable. Many businesses get caught up in the idea of being “data driven,” but creating data only for data’s sake isn’t necessary. Once a developer finds an actionable focus, analytics can come into play.

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Topics: Game Analytics, Game Metric Definitions, GDC 2015

Video Game Analytics 101, Part 3: The Slightly-More-Advanced Bits

Posted by Dmitri Williams

Oct 9, 2013 6:59:00 AM

Now that you have the basics from the last post, you’re ready for the next level where we get away from the aggregate metrics and into areas where you can take actions, test, and see results.

Here we introduce the following concepts:

  • Individual-level metrics
  • Getting past averages
  • Segmentation
  • Predictive analytics
  • LTV and Social Value
  • Individual-level metrics

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Topics: Game Analytics, Video Game Analytics, Game Metric Definitions

Video Game Analytics 101: Basic Definitions

Posted by Dmitri Williams

Oct 4, 2013 7:02:00 AM

Here are the basic metrics any basic dashboard should have, along with definitions. These are the kinds of metrics that you would hand to your CEO or board to give a high-level view of how things are going. They’re simple, and best seen in the context of time, so the smartest use is to see their period-over-period change in a table or on a graph. More complex metrics are for developers, marketing and community managers who will need to dig deeper into changes. All metrics should be chosen based on the questions your business really needs answers to - see our Practical Metrics blog post on the subject.

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Topics: Game Analytics, Video Game Analytics, Setting Up Game Analytics, Game Metric Definitions

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