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Game Analytics 201: Business Issues

Posted by Ninja Metrics | Blog

May 4, 2015 9:00:00 AM

At GDC 2015, Ninja Metrics CEO Dmitri Williams gave a lecture that addressed a series of business issues facing marketers, BI teams and developers in the gaming industry. This lecture, Analytics 201, builds upon the intro material to Analytics 101: Definitions, and covers topics including basic knowledge of Machine Learning Models (MLMs), pros and cons of regression, Lifetime Value (LTV) modeling, Customer Acquisition Cost(CaC), Network models, Attribution approaches and empirical benchmarks.

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Topics: Game Analytics, GDC 2015

Game Analytics 101: Definitions

Posted by Ninja Metrics | Blog

Apr 28, 2015 10:00:00 AM

In the world of game analytics, the first question every game developer should ask themselves is if analytics are needed, and if so, will they be actionable. Many businesses get caught up in the idea of being “data driven,” but creating data only for data’s sake isn’t necessary. Once a developer finds an actionable focus, analytics can come into play.

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Topics: Game Analytics, Game Metric Definitions, GDC 2015

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