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AppsFlyer Partners with Ninja Metrics to Measure Value of Social Connections

Posted by Greg Kathol

Mar 4, 2015 1:37:00 PM

AppsFlyer Partners with Ninja Metrics


We are excited to announce that AppsFlyer, the robust mobile ad attribution platform you’ve come to depend on, is now working with Ninja Metrics, the advanced predictive analytics company, to bring developers a new way of measuring the value of social connections.

Social Value gives developers a more accurate view of their most influential - and therefore most valuable - users, known as Social Whales. These Social Whales are the big decision makers in your app, and their spending creates a virtual ripple effect throughout your user base.

With our mobile measurement platform, attribution and analytics app marketers, brands and agencies are empowered to measure mobile user acquisition across all media sources. Ninja Metrics adds a social dimension into the equation with their True Ad Value metric, a more accurate value of ad attribution based on player influence. True Ad Value is based on Ninja’s extensive research and development of Social Value, which measures the monetary value of social connections.

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Topics: Mobile Analytics

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