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App Downloads Decline, Future of MOBAs & MMORPGs, Top Monetization Metrics

Posted by Greg Kathol

Apr 2, 2015 1:02:00 PM

Monthly App Downloads Decline

Fiksu just released its latest monthly report on App Store downloads for the top 200 free iOS apps, revealing that the number of daily App Store downloads dropped by nearly one million from January to February, for a total of 9.7 million daily downloads.

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Topics: Game Industry, Video Game Marketing, Mobile Game Analytics

Mobile to Overtake Consoles, Day-1 F2P Players and Most Popular Games & Platforms in 2014

Posted by Greg Kathol

Feb 19, 2015 1:38:00 PM

Mobile to Overtake Consoles

Mobile gaming has exploded in the past few years, with large thanks to countries like China and Korea adopting the platform. Meanwhile, console sales have been somewhat rocky as the PS4 and Xbox One are still relatively new.

It also doesn’t help that consoles largely focus on AAA titles, which have seen huge budget cuts in the past few years with the increasing competition of indie games.

The gaming landscape is changing so quickly, that a new report by research firm Newzoo has predicted that mobile game sales will overtake console game sales this year. Mobile games are expected to generate over $30 billion in sales by the end of 2015, nearly $4 billion more than console games.

For more insight on the report, take a look at this article on PocketGamer.

The Importance of Day 1 F2P Players

F2P MMO’s are great games to measure data from, because of their large global user base and transactions. A new study by SuperData Research has taken a look at player retention in F2P MMO’s, and the results are interesting.

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Topics: Game Analytics, Game Industry, Mobile Game Analytics

Predictive Player Retention, Lowering Game Dev Risks & Gamer Differences

Posted by Ninja Metrics | Blog

Nov 7, 2014 7:33:00 AM

Increasing Player Retention with Predictive Analytics

In just a little over two years, the value of mobile game players has skyrocketed - in 2012, 1 million users were worth just $1.3M, and now they’re worth nearly $3.4M.

Since the value of mobile gamers is on the rise, it’s important to keep them coming back for more. Why? The market is becoming increasingly flooded, and more competition means that you’re at a higher risk of losing loyal players. It’s also more difficult and costly than ever to acquire new players.

One way to increase customer retention is by providing a solid customer relationship management (CRM) foundation - which includes customer support and overall community management. Couple that with a predictive analytics platform, and you’ll be able to analyze how it affects your bottom line, over time.

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Topics: Game Analytics, Game Development, Video Game Marketing, Mobile Game Analytics

Game Analytics: Basic Definitions - Part 2

Posted by Greg Kathol

Oct 29, 2014 8:31:21 AM

Recently we talked about the importance of video game analytics and how to prepare for an analytics platform, covering event logging, SDK installation and data storage options in part 1 of this series.

Today we’ll be going over the basic definitions that you should know when using a game analytics platform. The language can be overwhelming and confusing at first due to the use of acronyms, but they’re very easy to understand and self-explanatory. Each of the basic definitions represent what we call KPI’s - Key Performance Indicators - measuring different aspects of how well or bad your video game is doing.

The first five top-level definitions you’ll want to add to your game analytics vocabulary are DAU, MAU, DAU/MAU, ARPU and ARPPU. If you’ve used an analytics platform before, you may know what they mean. Here are some basic definitions, applied to gaming:

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Topics: Game Analytics, Video Game Analytics, Mobile Game Analytics

Game Analytics: Where Do I Start? - Part 1

Posted by Greg Kathol

Oct 15, 2014 7:43:00 AM

The big data analytics revolution over the past few years has led a lot of businesses to believe that they need to implement some sort of big data solution. The downside is that many of those businesses don’t really understand how it works, or even what big data really is.

In layman’s terms, “big data” is defined as sets of data so large that they can’t be analyzed with traditional processing applications and instead require a more complex and multifaceted solution.

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Topics: Game Analytics, Mobile Game Analytics, Online Game Analytics

Ninja News Roundup: Top Games Spending Countries, Mobile Games Industry Growth and Open Source Game Development

Posted by Ninja Metrics | Blog

Aug 21, 2014 7:51:00 AM

Top Video Games Spending Countries

Games market research firms GlobalCollect and Newzoo recently compiled a report of the top 20 countries sorted by average transaction value in video gaming, based on information collected from April-June 2014.

The number one games spending country based on millions of monthly transactions was the Netherlands, closely followed by Switzerland and Australia in 2nd and 3rd place respectively.  Surprisingly, the United States, which currently holds the title for the largest global games market, didn’t even make the list. The report further broke down video game transactions by payment method - with credit card transactions dominating the list, and eWallets starting to become a popular form of payment. Take a look at the full report

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Topics: Game News, Game Industry, Video Game Marketing, Mobile Game Industry, Mobile Game Analytics

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