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Fallout 4, Video Game PR, Apple App Store Revamped

Posted by Zach Taiji

Jun 3, 2015 11:59:55 AM

Ninja_Round-upFallout 4 Announced

After several years of rumors and speculation, the highly-anticipated Fallout 4 is finally becoming a reality. The news all started yesterday, as Bethesda software's website displayed a vintage Indian-head test pattern-styled countdown clock. This morning, the official trailer for Fallout 4 was released. You can watch the trailer below:

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Topics: Game Industry, Mobile Games, iOS,, Fallout 4,

Why Apps Fail, Fixing the F2P Image, Misconceptions About UX

Posted by Greg Kathol

Apr 9, 2015 8:31:00 AM

Why do Apps Fail?

As the mobile apps market continues to grow, developers’ chances of becoming successful decrease with stiffer competition. And the growth is not letting up anytime soon - by 2017, the number of app downloads is expected to reach 269 billion (that’s almost 40 app downloads per person in the world!).

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Topics: Game Development, Game Industry, Mobile Games

Ninja News Roundup: GDC 2015

Posted by Greg Kathol

Mar 5, 2015 9:19:00 AM

With this year’s Game Developers Conference now in full swing, it’s time to take a look at what has happened so far and what’s in store for the rest of the week.

What is the Game Developers Conference? GDC is an annual conference where game developers and video game industry professionals converge in San Francisco every March, for a week full of sessions from key industry leaders, video game announcements, game development tool announcements and more.

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Topics: Game Analytics, Social Value, Game Industry, Mobile Games

Mobile Games Advertising, Soft Launch Games and Early Access Tips

Posted by Ninja Metrics | Blog

Feb 13, 2015 11:11:02 AM

Ninja Round-Up Katana GuyTaking Advantage of an Opportunity in Mobile Games Advertising

It’s been recently estimated that over $500B in U.S. retail sales is directly influenced by mobile content, and by 2016, mobile’s influence on in-store sales is expected to jump from 20% to 50%. This creates a huge opportunity for video game developers that need in-game advertising for revenue. Here are a few things you can do:

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Topics: Game Industry, Mobile Games

Windows 10 Holographic, “Frogger” Games on the Rise and 2015 Games Revenue

Posted by Ninja Metrics | Blog

Jan 22, 2015 8:07:00 AM

Ninja Metrics Game Industry NewsMicrosoft’s Windows 10 HoloLens

Virtual reality has become one of the hottest tech topics over the past few years, with companies like Oculus giving video games a fresh of breath air and Sony joining the competition with Project Morpheus.

But another form of alternate reality technology is called “Augmented Reality” - popularized by projects like Google Glass - which combine both the real world with the virtual world. This Wednesday, Microsoft announced their foray into augmented reality at the Windows 10 briefing, with the HoloLens augmented reality headset.

The HoloLens is designed to be a see-through pair of goggles, similar to Google Glass but less subtle looking (although not as bulky as the Oculus). The lenses feature holographic capabilities that overlay images on top of the real world, and the goggles themselves include voice and motion sensors to let users interact virtually.

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Topics: Game Industry, Mobile Games

F2P Goes From Free to Get, Mobile Discovery Tips and The Death of Launch Dates

Posted by Greg Kathol

Nov 20, 2014 1:33:00 PM

F2P Goes From “Free” to “Get”Ninja Round-up

Earlier this week, Apple decided to change the wording on their Mac and iTunes App Stores for free-to-play games. Instead of a free “Free” download button, the F2P games now display “Get”.

The new change in wording is most likely a response to the negativity that F2P games have been receiving over the past few years, in an effort avoid complaints over misleading F2P games. Regulations laid down by the European Commission earlier this year provided similar guidelines: “Games advertised as 'free' should not mislead consumers about the true costs involved”. Other app stores like Google Play’s have already conformed to a few of these regulations in Europe. You can learn more about the changes here on Gamasutra.

Mobile Discovery Tips

Google Developer Relations executive Rupert Whitehead recently spoke at the London Games Conference to provide advice on how mobile game developers can improve the discovery of their video games.

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Topics: Game Analytics, Game Industry, Mobile Games

Games Industry Growth, The Business of Games and Mobile TV Gaming

Posted by Ninja Metrics | Blog

Nov 13, 2014 3:56:38 PM

Ninja Metrics Inc.Games Industry Growth

ESA, known as the Entertainment Software Association, released a report earlier this week in partnership with Economists Incorporated, about the impact of the video games industry on economy in the United States.

Surprisingly, the key takeaway from the study found that the video games industry is growing 4 times faster than the U.S. economy.

Other interesting statistics from the study revealed that from 2009 to 2012, video game industry job growth increased 13 times the rate of the U.S. labor market - and the average annual salary of someone directly employed in the video games industry is $95,000.

You can take a look at more of the report’s findings here on GamesIndustry.

The Business of Games

Because video games have a relatively short life cycle and highly competitive nature compared to other industries, it can be difficult to create a long-term and sustainable business out of them.

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Topics: Game Development, Game News, Game Industry, Mobile Games, Mobile Game Industry

Kickstarter Marketing, Free Game Dev Tools, and the Chinese Games Market

Posted by Ninja Metrics | Blog

Sep 25, 2014 9:58:42 AM

Ninja Metrics Covering Game NewsKickstarter Marketing

Kickstarter and other crowdfunding platforms were all the hype last year, but this year the suspicion has finally caught up with many of the successfully funded projects being shut down or abandoned.

Fortunately there is still hope in the platform, thanks to developers who have more than delivered what they promised. A great example of this is Wasteland 2, which raised over $4M on Kickstarter, is now out of beta, and recently made over $1.5M in commercial sales.

The first obstacle to overcome in any Kickstarter project is of course reaching the goal, which is largely reliant on marketing efforts and often hindered by the flooded market of other projects. That being said, having the right marketing approach can make or break your campaign - thankfully, Joe Chang of a recent Kickstarter project called Phantasmal has provided some insight about the topic on Develop Online. Take a look at what he has to say about Kickstarter marketing here.

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Topics: Game Industry, Mobile Games, Video Game Marketing

Ninja News Roundup: Making a Video Game Story, Common Questions and the Rise of Mobile in China

Posted by Ninja Metrics | Blog

May 8, 2014 9:53:39 AM

Ninja Metrics Game News Round-upThe Makings of a Video Game Story

A story, in general, is a sequence of told events that eventually culminate in an outcome. This applies to all forms of media, whether it be a movie, book or video game. But what are the unique components that make up a video game story?

Since games allow more choice when compared to traditional forms of media (movies, books), the player has the unique ability to dictate how a story plays out. This is an important element that any video game developer should consider, as part of the two main types of video games stories: the traditional, planned narrative (think linear/on rails) and the emergent narrative (think open world, sandbox).

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Topics: Game Development, Game News, Game Industry, Mobile Games

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