Let’s talk about how, why or why you shouldn’t set up analytics for your organization.
First, do you actually need analytics? I speak with a lot of companies that say they want to be “data driven,” which sounds great (and is). I also talk to a lot who say they want analytics. When I ask “why?” I get a mixed bag. Some companies are getting them in place because they see others doing it. Some realize the need to work off of data rather than guesses. Few start where they should, which is with key questions based on their operations and their specific team.