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[Infographic] Social Value - Finding The True Influencers in Social Games and Mobile Apps

Posted by Greg Kathol

Apr 11, 2014 11:11:00 AM

Social Value | Social Whales | True Influence

Below is an infographic of what Social Value is and a new way to think about Social Whales and individual LTV. This is a departure from how people traditionally have thought about lifetime value and influence within social games and apps. This truly is a disruptor that will change the way developers, marketers and anyone involved in mobile games, apps and PC games see their players and users.

Feel free to share this infographic about Social Value on your site.To make it easy to share, we have included embed code below.

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Topics: Social Value, Social Influence, Social Value Infographic, Social Whales, Individual LTV

"Troll Pooling" Game Players with Negative Social Values

Posted by Dmitri Williams

Dec 18, 2013 2:03:00 PM

The social impact from customer to customer is usually a beautiful thing, but well, not all human beings behave beautifully.

In any social network there are going to be those who--how do I put this delicately--are assholes, as immortalized in this classic Penny Arcade gem. There is little doubt that these people are out there and that they cause harm. If you’ve ever made the mistake of connecting to XBox Live voice chat with random teammates in a shooter title, I’m sure you know what I’m talking about. It’s some 12 year old kid (or someone behaving like one) screaming obscenities, telling you you suck, etc., etc.

The Internet parlance for this sort of person is of course “troll.” Some of these players are awful and don’t realize it, while others take direct glee from the way they harm and annoy others. What does science have to say about this? Like just about anything, it can be measured, and in this case the process also suggests a solution.

Social Value Can Be Positive and Negative

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Topics: Social Value, Troll Pooling, Game Players, Trolls, Neutral Trolls, Evil Trolls, Game Trolls, Social Influence

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