How Big Data is Affecting Social Network Analysis

Posted by Brian Keegan | Guest Ninja

Nov 14, 2013 6:43:00 AM

A Precursor to Modern Social Network Analysis

Once upon a time, it took a lot of effort to collect social network data. Months were spent in the processing of designing surveys, identifying populations, completing forms, collecting results, and entering data. Months had to be spent in the field gaining entrée, keeping meticulous notes about happenstance interactions, and then coding up reams of observations. Or, months had to be spent in drafty and dusty libraries pouring over bureaucratic records of yore. The common theme is the “months” part before any actual analysis could begin. The idea that anything about this process of collecting, analyzing, and reporting data could be “real time” would have gotten you thrown in the funny house.

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Topics: Big Data, Social Network Analysis, Social Network Analytics

Social Networks for Analytics

Posted by Brian Keegan | Guest Ninja

Nov 7, 2013 7:07:00 AM

Social Network Theory

You are probably Facebook friends with your parents, even your grandparents. They “get” social networking. But the concept of social networks are considerably older than Mark Zuckerberg and go back to before even your oldest relatives were in diapers. Social networks emerged from a relatively obscure branch of 19th-century mathematics called graph theory that sought to understand the math of relationships. Beginning in the 1930s and continuing through the 1950s, psychologists, sociologists, and other social scientists used these mathematical developments to stop talking abstractly about social “structure” and began to collect actual data about the structures of individual people (nodes) having connections to each other based on friendship, communication, or membership (links). From these early developments, social network analysis has grown into an entire field of scholarship that

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Topics: Social Networks for Analytics, Social Network Theory, Social Network Analysis


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