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Ninja News Roundup: GDC 2015

Posted by Greg Kathol

Mar 5, 2015 9:19:00 AM

With this year’s Game Developers Conference now in full swing, it’s time to take a look at what has happened so far and what’s in store for the rest of the week.

What is the Game Developers Conference? GDC is an annual conference where game developers and video game industry professionals converge in San Francisco every March, for a week full of sessions from key industry leaders, video game announcements, game development tool announcements and more.

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Topics: Game Analytics, Social Value, Game Industry, Mobile Games

The Global Social Value Benchmark Report 2015

Posted by Greg Kathol

Mar 3, 2015 3:00:00 PM

The Global Social Value Benchmark Report 2015 

Social Value Global Report 2015

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Topics: Social Value, Game Industry, Video Game Marketing, True Ad Value

Game Analytics 101: Understanding Social Value - Part 3

Posted by Greg Kathol

Jan 20, 2015 4:02:00 PM

Over the last few months, we’ve covered what video games analytics are, how to set up a platform, and basic game analytics definitions.

Now that you have a general understanding of game analytics, it’s time to learn about the types of players who have the biggest impact on your game - and how to find them. Most developers tend to focus on their core players and a B2C-type relationship. While those types of relationships are important, player-to-player (or C2C) relationships are even more powerful.

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Topics: predictive analytics, Game Analytics, Social Value

Ninja News Roundup: Optimizing your F2P Game for Monetization, Mobile Apps Companies Valuation and Mobile Insight from Final Fantasy Creator

Posted by Ninja Metrics | Blog

Sep 5, 2014 8:37:02 AM

Optimizing your F2P Game for Monetization

With so many video game business models such as F2P (free-to-play), early adopter/beta (think Steam games), and traditional premium-play, it can be tough to choose whichone will work best for your game. The rise of F2P is undoubtedly the most popular choice for video game business models these days, and it’s a great place to start if you plan on making money.

Opening up your F2P game to a wider audience (think casual gaming vs hardcore) will allow you to reach a larger demographic of players, and including social/multiplayer features lets you hone in on the social value of your players.

Once you’ve reached an audience that works for your video game, it’s time to start thinking about monetization. In-app purchases are great for targeting your social whales and high-spending players, but if you want a truly free-to-play game, ads are the way to go. There are a few different types to start with - full screen interstitials, banner ads and native ads. Take a look at this article on Inside Social Games for a description of each ad format. Which type of ad has been most effective in your game?

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Topics: Social Value, Game Industry, Social Whales

[Infographic] Social Value - Finding The True Influencers in Social Games and Mobile Apps

Posted by Greg Kathol

Apr 11, 2014 11:11:00 AM

Social Value | Social Whales | True Influence

Below is an infographic of what Social Value is and a new way to think about Social Whales and individual LTV. This is a departure from how people traditionally have thought about lifetime value and influence within social games and apps. This truly is a disruptor that will change the way developers, marketers and anyone involved in mobile games, apps and PC games see their players and users.

Feel free to share this infographic about Social Value on your site.To make it easy to share, we have included embed code below.

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Topics: Social Value, Social Influence, Social Value Infographic, Social Whales, Individual LTV

"Troll Pooling" Game Players with Negative Social Values

Posted by Dmitri Williams

Dec 18, 2013 2:03:00 PM

The social impact from customer to customer is usually a beautiful thing, but well, not all human beings behave beautifully.

In any social network there are going to be those who--how do I put this delicately--are assholes, as immortalized in this classic Penny Arcade gem. There is little doubt that these people are out there and that they cause harm. If you’ve ever made the mistake of connecting to XBox Live voice chat with random teammates in a shooter title, I’m sure you know what I’m talking about. It’s some 12 year old kid (or someone behaving like one) screaming obscenities, telling you you suck, etc., etc.

The Internet parlance for this sort of person is of course “troll.” Some of these players are awful and don’t realize it, while others take direct glee from the way they harm and annoy others. What does science have to say about this? Like just about anything, it can be measured, and in this case the process also suggests a solution.

Social Value Can Be Positive and Negative

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Topics: Social Value, Troll Pooling, Game Players, Trolls, Neutral Trolls, Evil Trolls, Game Trolls, Social Influence

Practical Metrics: Setting up Game Analytics for Your Organization

Posted by Dmitri Williams

Sep 30, 2013 3:17:00 PM

Let’s talk about how, why or why you shouldn’t set up analytics for your organization.

First, do you actually need analytics? I speak with a lot of companies that say they want to be “data driven,” which sounds great (and is). I also talk to a lot who say they want analytics. When I ask “why?” I get a mixed bag. Some companies are getting them in place because they see others doing it. Some realize the need to work off of data rather than guesses. Few start where they should, which is with key questions based on their operations and their specific team.

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Topics: Game Analytics, Practical Metrics, Social Value

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