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Ninja News Roundup: Optimizing your F2P Game for Monetization, Mobile Apps Companies Valuation and Mobile Insight from Final Fantasy Creator

Posted by Ninja Metrics | Blog

Sep 5, 2014 8:37:02 AM

Optimizing your F2P Game for Monetization

With so many video game business models such as F2P (free-to-play), early adopter/beta (think Steam games), and traditional premium-play, it can be tough to choose whichone will work best for your game. The rise of F2P is undoubtedly the most popular choice for video game business models these days, and it’s a great place to start if you plan on making money.

Opening up your F2P game to a wider audience (think casual gaming vs hardcore) will allow you to reach a larger demographic of players, and including social/multiplayer features lets you hone in on the social value of your players.

Once you’ve reached an audience that works for your video game, it’s time to start thinking about monetization. In-app purchases are great for targeting your social whales and high-spending players, but if you want a truly free-to-play game, ads are the way to go. There are a few different types to start with - full screen interstitials, banner ads and native ads. Take a look at this article on Inside Social Games for a description of each ad format. Which type of ad has been most effective in your game?

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Topics: Social Value, Game Industry, Social Whales

[Infographic] Social Value - Finding The True Influencers in Social Games and Mobile Apps

Posted by Greg Kathol

Apr 11, 2014 11:11:00 AM

Social Value | Social Whales | True Influence

Below is an infographic of what Social Value is and a new way to think about Social Whales and individual LTV. This is a departure from how people traditionally have thought about lifetime value and influence within social games and apps. This truly is a disruptor that will change the way developers, marketers and anyone involved in mobile games, apps and PC games see their players and users.

Feel free to share this infographic about Social Value on your site.To make it easy to share, we have included embed code below.

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Topics: Social Value, Social Influence, Social Value Infographic, Social Whales, Individual LTV

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