Recently we talked about the importance of video game analytics and how to prepare for an analytics platform, covering event logging, SDK installation and data storage options in part 1 of this series.
Today we’ll be going over the basic definitions that you should know when using a game analytics platform. The language can be overwhelming and confusing at first due to the use of acronyms, but they’re very easy to understand and self-explanatory. Each of the basic definitions represent what we call KPI’s - Key Performance Indicators - measuring different aspects of how well or bad your video game is doing.
The first five top-level definitions you’ll want to add to your game analytics vocabulary are DAU, MAU, DAU/MAU, ARPU and ARPPU. If you’ve used an analytics platform before, you may know what they mean. Here are some basic definitions, applied to gaming: