Nintendo Coming to Mobile
Amidst recent rumors and speculation, Nintendo has finally announced that it’s coming to smartphones. Nintendo and DeNA Co., a fellow Japanese game company, will be working together to bring some of video gaming’s most iconic characters to consumers’ mobile devices starting this Fall.
As part of the deal, Nintendo now owns 10% of DeNA, while DeNA owns 1.24% of Nintendo. The announcement has been a huge surprise, because in recent years Nintendo has campaigned heavily against mobile gaming and refused to license its characters, fearing it would devalue the importance of the company.
Since the mobile gaming market is expected to surpass console sales by $4B later this year, it seems like a logical and smart move for Nintendo. Also part of the announcement was Nintendo’s next console, codenamed NX. Nintendo is keeping details about the NX under tight surveillance, but we should hear more about it in the coming months.