What video games teach us about user acquisition
Two of the biggest challenges that a video game developer faces when monetizing their game is first acquiring users, then converting them into customers through some sort of paid method.
Fortunately, many games companies nowadays have a pretty good grip on user acquisition methods compared to other industries - thanks to business models like free-to-play and the increasing popularity of gaming user-acquisition experts, big data and analytics.
So what are video games teaching us about user and customer acquisition? Kimberly Pointer, marketer for video game publisher Kabam, recently told VentureBeat that trial and error is a key to success, and that multi-step experiences help boost engagement in the beginning: “The relevancy and engagement of the click is what matters, not just fewer steps. You benefit from adding this at the beginning of the funnel.”