UA Costs on the Rise, Growth of eSports, Google Play App Sizes

Posted by Zach Taiji

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Sep 30, 2015 12:21:24 PM

UA Costs Increasing

User Acquisition (UA) costs saw a 36% increase month-over-month from July to August 2015, for a total of $4.04, according to Fiksu.

The rise of UA is most likely due to the rising popularity of mobile advertising. In order to maximize reach in an increasingly competitive (and expensive) market, Fiksu recommends that mobile advertisers utilize smart spending tactics.

Check out more statistics from the August report here on VentureBeat.

The Rise of eSports

With popular MOBAs like League of Legends and shooters like Counterstrike, competitive gaming - known as eSports - has become very popular in just a few years, and is expected to generate $275 million in revenue this year.

But with the rising popularity of eSports, regulation, media rights and a conflict between old and new media have become issues that could potentially harm the industry.

If these issues can be resolved, Newzoo expects eSports to become a $1 billion business by 2020, based on research.

You can read Newzoo’s findings here on GamesIndustry.

Google Play App Sizes

Google Play has finally increased their app size limit to 100MB, double the previous 50MB limit. This is good news for developers, since many no longer need to bundle in Expansion Files, enabling higher quality games and apps.

You can learn more about the news here on Develop Online.

Topics: Game News

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