FOR GAMING, MOBILE, & ENTERTAINMENT
WHAT WE OFFER
The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies identify, understand, monetize, and retain their most valuable customers.
HIGH LEVEL KPIs
Your executive summary awaits. Review a high-level overview of key performance indicators, feature standouts, and population trends aimed at helping you assess how you’re doing. Want to get a closer look, or compare? Limit the summary to a specific title for a segmented assessment, or multiple titles for an apples-to-apples view. Weeks are the default, but you can look at day-over-day or month-over-month as well.
Retain & Monetize
CHURN AND CONVERSION
Who is about to quit and how much is at stake? Identify which of your most valuable users are likely to churn or quit your game or mobile app. Paired with Social Value, our churn analysis allows you to see the ripple effect of their influence across their friends’ spending if they leave.
FIND OUT WHATS WORKING
Maximize your ROI and lower your CPA. Compare how different traffic sources are impacting population, conversion, and revenue. With Social Value, you can determine which sources are bringing in more of your valuable players and how much you may be over- or under-paying for them.
FINE TUNE YOUR PRODUCTS
Go beyond basic KPIs and take a closer look at the mechanics and experiences. Whether it’s a player killing a mob, a user viewing a video, or an item purchase, we can tell you how often it happens, what percentage of players do it, and extra stats on the ones who do. Connect this with churn and Social Value and you get the bigger picture of what’s working and what’s not.
UNDERSTAND THE USER EXPERIENCE
Monitor and analyze your funnels to determine where users are converting and churning. Understand which features, settings, or mechanics are impacting churn, conversion, and Social Value at every step in your funnel.