FOR RETAIL & E-COMMERCE
WHAT WE OFFER
The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies identify, understand, monetize, and retain their most valuable customers.
HIGH LEVEL KPI’s
Your executive summary awaits. Review a high-level overview of key performance indicators, feature standouts, and population trends aimed at helping you assess how you’re doing. Want to get a closer look, or compare? Limit the summary to a specific title for a segmented assessment, or multiple titles for an apples-to-apples view. Weeks are the default, but you can look at day-over-day or month-over-month as well.
FIND OUT WHATS WORKING
Maximize your ROI and lower your CPA. Compare how different traffic sources are impacting population, conversion, and revenue. With Social Value, you can determine which sources are bringing in more of your valuable customers and how much you may be over- or under-paying for them.
KNOW WHAT TO PUSH
With Social Value, we can determine which products or categories are driving the social experience and by how much. These are products that drive additional purchases in others because of the social power of the people buying them. When you know what the cool kids like, you know what everyone else is about to like.